Drayton Bird – The Golden Key

Drayton Bird – The Golden Key

Month 1

• Your profit Centre
• Get on with it
• Interview – Rowan Gormley, founding father of Naked Wines and co-founder of three Virgin firms.
• Introduction to Promoting and advertising – Half 1
• Introduction to Promoting and advertising – Half 2
• Introduction to Promoting and advertising – Half 3
• Introduction to Promoting and advertising – Half 4

Month 2

• Long copy versus Temporary copy
• Try an editorial mannequin…
• The Issue of Shock
• Do what a salesman would do
• Don’t ever give up…
• Take care of prospects as people
• Introduction to Promoting and advertising – Half 5 – Testing your Judgement
• Introduction to Promoting and advertising – Half 6 – How rather a lot is a purchaser worth to you?
• The consumer as an individual
• The value of incentives
• Emotion in enterprise

Month 3

• Month Three Temporary Video 1
• Month Three Temporary Video 2
• Month Three Temporary Video 3
• Interview – Srikumar Rao – best-selling author – and the one enterprise college professor collectively together with his private Alumni Affiliation

Month 4

• Introduction to Promoting and advertising – Half 7 – The Magic Crossroads
• Introduction to Promoting and advertising – Half 8 – Your Priorities
• Primarily essentially the most extremely efficient phrase in promoting and advertising
• The obvious is always missed
• Audio Interview – Clayton Makepeace
• Audio Interview – Ken McCarthy

Month 5

• Introduction to Promoting and advertising – Half 9 – Your Priorities
• From who?
• Who What Why The place When
• Typefaces
• How prolonged should your copy be?
• Ask for a reply
• Do not use jargon
• How one can get movement

Month 6

• Primarily essentially the most extremely efficient phrase in promoting and advertising
• Three Simple Steps
• People are your small enterprise
• Headlines
• Information ideas

Month 7

• Examine out of your errors and my flops
• Persistence
• Failure to measure

Month 8

• Edit and attraction – two essential courses
• People’s nature on no account modifications

Month 9

• What’s good selling? – New podcast
• Rory Sutherland on Branding
• Troy White Audio Interview
• Brian Thomas Interview
• Peter Hobday Interview

Month 10

• Michael Leander Webinar
• B2B Webinar
• Hargreaves Lansdown Letter Analysis
• Rory Sutherland Video

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