eComm Emily – The Conversion Compass Course

“A personal mission is like having a compass—it provides direction and helps you find your way when the trail ahead isn’t clear. “

When I first started my Etsy print-on-demand journey, I was lost.

I had so many ideas.

I didn’t have enough time.

And I felt like I was letting myself get distracted.

But then, one day it finally hit me. I needed to let my research + data lead me.

And it worked!

Once I figured out the formula for strategy + optimizing my listings, it all started clicking.

And the cha-chings started rolling in.

You’ve got your customer identified, your products researched, and you are ready to go!

But wait…how do you create listings that make the customers hit “buy”?

Research, fully-optimized listings, SEO, and more are vital for your success as a print-on-demand seller, and I’ve got you covered in this “Conversion Compass” course.

From research to crafting titles + tags to listing photos, we will walk step by step through the listing process.

What You’ll Learn In The Conversion Compass Course

Welcome!

• Welcome to the Conversion Compass!
• Before You Begin
• Open Your Etsy Shop
• Connecting Print Provider to Etsy Shop
• Explore Product Options
• Importance of Shop Branding
• Outline of Etsy Listings
• Importance of Optimized Listings
• Steps for Creating an Etsy Listing

Research first, always.

• Why Research First?
• Where Do I Start?
• POD Research Database Spreadsheet
• Niche? Cross-Niche? Niche Down?
• Timing of your Listings
• Research Methods (Part I)
• Research Methods (Part II)
• Product Research
• Quick Tip: Easily Find Best Sellers on Etsy
• More Research Strategies (Using Etsy)
• More Research Strategies (Using Etsy), cont.
• Research Using InsightFactory
• Research Using Everbee
• Research Using Erank

Designing + Uploading

• Canva Overview
• Design Sizes
• Research-Based Designing
• Print Provider to Etsy Shop Process
• Design a Shirt/Sweatshirt
• Upload Shirt Design to Printify
• Check Out Printed Mint
• A Look at Kittl
• Make Retro Wavy Font for FREE in Photopea!

Listing Photos

• What is a Mockup?
• What To Look For in Mockups
• Adding Your Design to Mockups
• Mockup Efficiency Hacks
• Make Your Own Mockups
• Other Listing Photos
• Easy Listing Videos

Let’s Get Down to Business

• What is SEO?
• Intro to SEO
• Crafting your Title
• Crafting your Tags
• Listing Descriptions
• Using AI for Listing Descriptions
• Personalization
• Price & Inventory
• Pricing Strategies
• Shipping Profiles
• Other Listing Details
• Shop Policies
• Listing Template Google Sheet
• Publish Your Listing!

Cha-Ching!

• Manual vs. Automatic Processing
• Processing Orders
• Processing Personalized Orders
• Customer Service
• Customer Reviews

Next Steps

• Don’t Get Attached
• Running Sales
• Scaling Your Shop
• Goal Setting for Next Steps
• What Do You Do When a Product Starts to Sell?

Sale Page: eComm Emily – The Conversion Compass Course

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