eCommerce Academy – Email Marketing Novice

Learn how to make email marketing the #1 revenue generator for your online store

What You’ll Learn In Email Marketing Novice

Module 1 | Welcome to Novice Email Marketing

• A. Introduction to The Course

Module 2 | Content and Copy – What Goes Into An Email

• A. Brand vs Personality
• B. The Subject Line – Evoking Curiosity
• C. The Perfect Message – The 3 E’s of Email Marketing
• D. CTA’s – When, Where, and How Many
• E. Writing for Goals
• It’s Quiz Time!

Module 3 | Audience Management

• A. Contacts – What They Are and What Data is Important
• B. Lists – What They Are and How to Create Them
• C. Segments – What They Are and How to Build Them
• D. Tags – What They Are and How to Use Them
• E. Suppression Lists – What They Are and What to Do With Them
• F. List Hygiene – Best Practices & Why It’s Important
• G. Collecting Emails
• It’s Quiz Time!

Module 4 | Newsletter Campaigns

• A. What is a Newsletter Campaign?
• B. Setting Goals For Your Campaign
• C. What Goes Into a Campaign
• D. Choosing Your List or Segment to Send To (Audiences & Targeting)
• It’s Quiz Time!

Module 5 | Automation Flows

• A. What is an Automation Flow? Purpose & Goals
• B. Understanding Triggers
• C. Understanding Actions & Communications
• D. Understanding Timing
• E. Understanding Logic
• F. Welcome Automations – Setup, How it Works, & Goals
• It’s Quiz Time!

Module 6 | Email Deliverability 101

• A. Email Deliverability Overview
• B. Deliverability Best Practices
• It’s Quiz Time!

Module 7 | Wrap Up & Final Quiz

• A. Wrapping Up Novice Email Marketing
• Final Quiz!

Sale Page: eCommerce Academy – Email Marketing Novice

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