Elena Mutonono – Instagram for language teachers
This course is for online language teachers who want to use the tools of visual storytelling and marketing to grow their audience and attract ideal clients.
Can Instagram help you sell your work?
Is your Instagram account full of posts about language rules, pronunciation tips and words of the day? Let me guess: it’s not working well, is it?
You put so much effort into it, and all you get is five measly likes and random comments from your best buddies or bots. Where is the herd of loyal followers and a flood of sign-ups for your new course all those popular blog posts promise?
Maybe selling on social media doesn’t work at all?
Oh yes, it does. Just not by posting language tips or asking people to DM you for lessons.
What you need is a thought-through strategy to find your ideal audience and convert them into email subscribers, to gradually build rapport and win their trust so that when you do have a course to sell they’ll be the first in line to enroll.
What if you could open your Instagram account and…
- See an account you want to share with others
- See an account you want to show up for
- See consistent growth in likes, viewers, and followers
- Know what to share and what to talk about because you now have a plan
- Know that your audience wants to hear (and eventually buy) from you
- Know how exactly you’ll turn all that IG love into money, but at the same time
- Feel like you’re just being yourself and having a good time rather than “doing marketing”
The course is focused on strategy, ideas and templates — all to make your life on Instagram easier. Spend less time crafting your post and more time engaging with your audience, growing your community and your mailing list. Create opportunities for your growing audience to engage with them so you know how to help, what products and services to create.
What You’ll Learn In Instagram for language teachers
Introduction and what to expect
- A Manifesto for this course.
- A manifesto for this course.
- Set your Intentions: a workbook
- Printable planner for your Instagram
The Basics: how Instagram can change your business.
- How Instagram can change your business.m4a
- How Instagram can change your business.pdf
- Research hashtags workbook
Tackle your mindset first
- Mindset workbook
- Lesson 1. How to change your thoughts about IG without sabotaging yourself
- Script 1: change your thoughts about Instagram.
- Lesson 2. How to come up with the kind of content you’ll enjoy creating.
- Script 2: Come up with the kind of content you’ll enjoy creating.
- Lesson 3. The mindset shifts to help you build authentic connections online.
- Script 3. Mindset shifts for building an authentic community.
1. Strategy
- Strategy workbook.
- Lesson 1. How to nail your niche, theme and bio.
- Script 1.1: niche, theme and bio + call to action
- Lesson 2. Map your client’s journey.
- Script 1.2: Your ideal client’s journey.
- Lesson 3. How to help your clients find you.
- Script 1.3: Help your clients find you.
2. The art of writing a post that moves people to action.
- The purpose of posts
- Types of posts and their structure.
- Script 2.1: Types of posts and their structure.pdf
- 30 ready-made ideas for posts.pdf
- Posts workbook.
3. Stories that connect.
- The purpose of stories
- What to post in stories.
- Script 3.1: What to post in stories.
- 30 ready-made ideas for stories.pdf
- Stories workbook.
4. Easy reels.
- The purpose of reels
- What to post in reels.
- Script 4.1: What to post in reels.
- 30 ready-made ideas for reels.pdf
- Reels workbook.
5. Lives and collaborations.
- The purpose of lives and collaborations
- 20 ready-made ideas for lives.pdf
- Lives workbook.
6. Marketing and sales principles.
- Marketing and Sales workbook.
- Lesson 1. What to post during your launch.
- Script 6.1: What to post during your launch.
- Lesson 2. How to write a non-sleazy promotional post.
- Script 6.2: How to write a non-sleazy promotional post.
- Lesson 3. How to use DMs to sell and increase engagement with your potential customers.
- Script 6.3: How to use DMs to sell and increase engagement with your potential customers.
7. Phone photography basics.
- Phone photography basics (a video tutorial)
- Phone photography: download the slides