Erik Kennedy – Learn UX Design [Group Buy]

Erik Kennedy – Learn UX Design

WHY LEARN UX DESIGN?

Everyone’s reasons for learning UX are a little different.

• Developers. You created your own app, but every time someone downloads it, they struggle to use it. And if your users are telling you this, then you know it’s really bad.
• Graphic and UI designers. UX is about the most natural skillset you can add to your career. Tons of employers need it – and are willing to give you a nice 5-figure salary bump if you can do it. Learning UX is a clear win.
• PMs. Your job is already like 25% UX designer. Would be nice to level up those skills.
• Entrepreneurs and hustlers. You’re already burning the candle at both ends to make your app a reality, but you know that if users find it frustrating and confusing, it won’t matter how many hours you put into it.
• Non-tech folks. You want a job in tech, but you don’t want to be a coder. That Psych degree better start paying for itself sometime, and UX is basically ergonomics of the mind. Time to level up.

There’s room for all of us here, by the way. Humans are pretty complex little lumps of emotions and values and wants and needs. Trying to design something we love? It’s fundamentally interdisciplinary.

And yet it’s so critical. Consider the following.

If your app technically solves 100% of your users’ problems, but is frustrating and confusing to use, your users will jump ship the first chance they get.

On the other hand, if your app is usable and delightful, even if leaves a couple features to be desired, your users will send you feature requests – with love letters for preambles. (Ask me how I know)

And at the end of the day, “I love your app and use it every day, but wish it did X” is a way better problem than “I deleted your app after an hour of trying to figure it out”.

In an ideal world, no software would need a manual. You’d just download it (or log in) and start using it. Features would be exactly where you looked for them, error messages – if you saw them at all – would be helpful and specific, and you’d never spend 5 clicks doing what could be done in just one. But what do you actually need to know to do this? How do you learn to think like a UX designer? How do you create something users will love?

CONFIDENTLY DESIGN USABLE, INTUITIVE APPS

Go from zero to pro-level UX design.

Imagine having an idea for an app. You can lay out the UX confidently, knowing that even as complex as the app is, you will be able to create something that users love. You don’t need to hire anyone to do it for you. Instead, you talk to your users, knowing exactly what to say (and what not to say) to get the best, most unbiased feedback. You confidently sketch out new features, new flows, and new apps, knowing the best practices of modern digital design. UX is a part of your skillset, and you can use it whenever you need it.

Learn UX Design covers the knowledge you need, whether you want to freelance as a UX designer, get hired full-time, or simply make your own projects delightful and intuitive.

Get a practical foundation in user experience:

• A pattern library of best practices (for dropdowns, input forms, lists & tables, etc)
• Common usability issues, and how to fix them
• User research and usability studies – when to do them, what to say, and how to keep it simple (yet effective)
• Industry-standard tools, apps, and workflows
• How to create a portfolio – and fill it with project writeups that will set you apart

I’ve created this course to be the single-best way to learn user experience design. It’s only the industry-tested lessons I’ve learned and used on the job for clients like Amazon, Soylent, Pro.com, and more.

What will you learn in Learn UI Design?

INTRODUCTION

1. Begin Here
2. Why Good UX Doesn’t “Just Happen”
3. Overview of the UX Design Process
4. Intro to Sketch
5. Setting Up Your Workspace for Rapid Wireframing
6. Building a UX Reference Library

THE FUNDAMENTALS OF INTERACTION DESIGN

1. The Best Interaction
2. Show What’s Actionable
3. Think Like a User, Not Like a Database
4. Jakob’s Law
5. Obvious Always Wins
6. The 3 Laws of Locality
7. Mind your Nouns
8. What Would a Polite Person Do?

DESIGN PATTERNS & BEST PRACTICES

1. Introduction
2. Navigation and Menus
3. Text Input Controls
4. Selection Controls
5. Errors
6. Search & Filter
7. Browsing & Content Recommendation
8. Lists & Tables
9. Responsive Design
10. Accessibility

USER RESEARCH & TESTING

1. The Fundamental Dichotomy of Talking to Users
2. User Research: Interviewing
3. Usability Testing

COMMUNICATING DESIGN

1. Creating a UX Portfolio
2. Interviewing for Design Jobs
3. Finding Clients
4. Selling UX to Clients and Teams
5. Presenting Your Designs & Getting Good Feedback
6. Click-Through Prototypes

About Erik Kennedy

Hi, I’m Erik Kennedy. I’m a freelance UX/UI designer based in beautiful Seattle, WA.

My clients have ranged from startups to Fortune 100 companies, and have included folks like Amazon, Soylent, Pro.com, and more.

I’ve spoken here and abroad at businesses, meetups, and universities (like UW, Yale, and UC Berkeley). In addition, my design writing has appeared in publications like A List Apart and Smashing Magazine, and been read by over a million people.

I’ve taught the fundamentals of great design to thousands of students, and I’ve poured thousands of hours into creating the very best courses on design in the industry. Let’s take a look.

Sale page: Erik Kennedy – Learn UX Design

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