Étienne Garbugli – The Lean B2B Masterclass

Learn how to build products businesses buy by joining The Lean B2B Masterclass.

The Lean B2B masterclass will show you exactly what to do, when, and most importantly, how! Instead of flailing around trying random things, you’ll be able to follow a clear path.

The methodology you’ll learn has been developed over 7+ years and combines insights from hundreds of successful B2B entrepreneurs.

Thousands of entrepreneurs and innovators are already using the Lean B2B methodology.

What You’ll Learn In The Lean B2B Masterclass?

The masterclass curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. It contains everything you need to reach product-market fit in B2B.

The B2B Opportunity & Setting Yourself Up for Success (25 mins)

• In the first section, we’ll talk about B2B product opportunities. By the end of it, you’ll know the differences between selling to businesses and selling to consumers, and you’ll have a clear idea of the time and setup you’ll need to reach product-market fit.

Evaluating Markets & Finding Early Adopters (1.5 hour)

• Next, we’ll look at ways to generate business ideas and evaluate markets. By the end of this section, you’ll know what market you should be going in, and will have mastered the art of finding and recruiting early adopters.

Finding the Pains of Buyers (1 hour)

• Next, we’ll start drafting interview scripts, conducting interviews, and finding problems worth solving. By the end of it, you’ll know how to conduct interviews and you’ll be able to turn interview data into actionable insights.

Defining a Product & Validating it With Customers (2 hours)

• Next, we’ll define a minimum viable product to start validating our solution. We’ll also learn how to presell a product. By the end of this section, you’ll know what goes into an early MVP, and know how to make valuable offers to prospects.

Speeding Things Up & Overcoming Common Challenges (30 mins)

• Lastly, you’ll learn to address common challenges faced by B2B innovators. You’ll also learn tricks to speed up product-market validation. By the end of it, you’ll be able to identify stalling techniques and speed things up.

About Étienne Garbugli

Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.

Over the years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

Sale Page: Étienne Garbugli – The Lean B2B Masterclass

When will I receive my course?

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