Failory – Pre-Sell to Validate

Sell it before you build it.

After interviewing +100 failed startup founders, I identified a pattern: most startups fail because founders don’t validate their business ideas.

Over the years, I’ve tested various idea validation methods, including running customer interviews, building a user waitlist, creating a Fake Door MVP, etc.

But none of them have worked for me as well as pre-sales.

Pre-selling is an incredible way of identifying if people are willing to pay for your product idea, without investing any money or time on building it.

In this course, I’ll teach you my pre-selling framework. If you follow my steps, you’ll go from having an unvalidated idea to acquiring your first 3-5 pre-ordering customers.

The course is divided into two parts:

1. Theory: I go over what is idea validation, why to use pre-sales, my 4-step pre-selling framework, the types of pre-sales, and various examples of founders pre-selling different business models.
2. Practice: I go over 10 actionable frameworks to get your first customers and in that way validate your startup idea, all along with real case studies on how I or other founders have used such strategies.

This course applies to all business models, whether you’re building a SaaS, eCommerce, marketplace, service, physical product or any other type of company.

What You’ll Learn In Pre-Sell to Validate?

1. Validating Startup Ideas

The core concepts of the startup idea validation process.

• Why is it important to validate startup ideas?
• What indicates idea validation?
• Pre-sales, the key validation indicator
• Common concerns of pre-selling
• Pre-Sales vs Fake Door testing

2. Pre-Selling your Business

A deep dive into pre-sales as the key idea validation metric.

• My 4-step pre-selling framework
• Types of pre-sales
• Building your landing page
• Should do when pre-selling
• Pre-selling service businesses
• Pre-selling physical and digital products
• Pre-selling SaaS & marketplaces

3. 10 Methods to Get Pre-Sales

Actionable strategies to get pre-sales + case studies.

• Leverage your audience
• Build in public
• Niche communities, forums & subreddits
• Publishing content
• Engineering-as-Marketing
• Guest-posting & podcast appearences
• Cold-outreach
• Facebook & Google ADs
• Niche online & physical events
• Leverage marketplaces

Sale Page: Failory – Pre-Sell to Validate

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