Flint McGlaughlin – The Marketer as Philosopher Bundle

Flint McGlaughlin – The Marketer as Philosopher Bundle

“Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.”
This is the essence of Flint McGlaughlin’s book, The Marketer as Philosopher.

After twenty-five years of asking “why” to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.

These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

Often, business leaders spend so much time asking the “how to” questions, that they often forget to ask the “why so” questions.

The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.

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