Foxwell Digital LLC – Creative Strategy Mastery
Whether you’re an ad buyer or a creative strategist… or aspiring to be either – if you want to be involved in ad creative in any capacity, this course is for you. This 2-hour course takes you from beginner to expert level creative strategist and covers everything one could hope to know as it relates to advertising in ecommerce and creative strategy. Learn how to analyze creative, iterate on past creatives, come up with net-new creative ideas, how to source creators, how to be your own UGC creator, and so much more.
What You’ll Learn In Creative Strategy Mastery
Introduction
- Creative Strategy Mastery Course Introduction
Part 1: Research
- Part 1: Research
- Foreplay Board with Golden Nugget Review Examples
Part 2: Analysis
- Part 2: Analysis
- Part 2: Creative Strategy Reporting – Motion
Part 3: Optimizing
- Part 3: Creative Optimization
Part 4: Presenting a Creative Strategy
- Part 4: Presenting Your Creative Strategy
- Brand Audit Canva Presentation Template
Part 5: Strategies, Themes, & Formats that Convert
- Part 5: Creative Strategies that Convert
- Problem/Solution Ad Examples
- How-to Ad Examples
- Listicle Ad Examples
- Review Ad Examples
- Myth vs. Truth Ad Examples
- Comparison Ad Examples
- Comment Response Ad Examples
- Green Screen Ad Examples
- POV Ad Examples
Part 6: Copywriting
- Part 6: Copywriting
Part 7: Sourcing Creators
- Part 7: Sourcing Creators
- Creator Brief Template
- Creator Script Template
- Creator Reach-out/Sourcing Template
Additional Resources
- Creative Benchmarks
- Video Scripting & Ideation Template