Foxwell Digital LLC – Facebook Technical Tune-up
Have you ever wondered if your Facebook accounts are set up and tracking data to their fullest potential? Or maybe you just want a refresher on all the technical pieces of Facebook that are often overlooked. This course walks you through the steps we take to ensure an account has all the technical pieces in place to help ad campaigns perform as profitably and efficiently as possible.
What You’ll Learn In Facebook Technical Tune-up
- Proper Domain Verification
- Proper Pixel Installation & Overall Health of the Pixel
- Set-up of Advanced Event Measurement (AEM) and how to prioritize your events
- Setting up the Conversion API and how to check it for success
- Understanding Event Match Quality (EMQ)- what to look for along with tips to improve your EMQ score.
- Bonus: Catalog Check-up
About Instructors
Meet Shane Cicero
- VP of Operations at Foxwell Digital since 2017
- Actively manages $3mm+ annually in ad spend
- Weirdly loves the technical side of Facebook
Meet Brett Fish
- Founder and Principal at SCOPO
- Badged Partner with Facebook/Meta Marketing Partner for Technical Services
- Has provided technical services for clients such as Manscaped, Otter.ai, Omaze, and Newegg