Russ Henneberry – Content Marketing Mastery (Missing Module 6)

Russ Henneberry – Content Marketing Mastery

Become a Certified
Content Marketing Specialist…and learn how to create a content strategy that drives more visitors, leads, and sales

Here is what’s included: 

• How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
• The 8 tools you’ll need to be an effective content marketer
• The “GC = A” Content Marketing Formula that connects the dots between content and sales
• The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
• The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
• 5 content types that convert leads into serial, high-ticket buyers
• Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
• The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute)
• 6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
• The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
• 212 blog post ideas that guarantee you’ll never have writers block again including…
• 8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
• The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
• The SEO silo process that has worked since the first blogs went online in the 90’s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
• The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email traffic through the roof)
• PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)

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