Here’s What you Get:
- Module 01: The Ads Foundation
- In the first module, I’ll lay out the foundation for running profitable Facebook advertising campaigns…
- Why (and when) to use multiple Facebook Pages.
- How to set up your Facebook Ads account (so you won’t get banned).
- How to choose the OPTIMAL sales funnel type.
- The 8 BIG Facebook advertising mistakes that you MUST avoid.
- How to set up your Facebook pixel correctly. (Hint: Get this wrong and your conversion rate will fall)
- The proper mindset you need to advertise at a profit. (Caution: Most people underestimate the importance of “mental attitude.”)
- Which Ad Metrics you need to focus your attention on. (Tip: Beginners almost always make testing & tracking harder than it really is.)
- The best way to structure your campaigns for MAXIMUM profit.
- Module 02: The Perfect Ad
- In this module, I’ll focus on creating ads (along with all the templates you’ll need)…
- How to determine the most effective “hook” for your ad. (Tip: Using a hook helps make your ad unique, so it will stand out and grab attention.)
- When to use the various ad formats for improved results.
- The 5 AD TYPES your campaigns can use… and when to use them.
- The 8 BIG Facebook advertising mistakes that you MUST avoid.
- How to “spy” on your competitors. (Hint: Advertising is COMPETITIVE. That’s why ethical spying is necessary to gain the advantage.)
- Which IMAGE ADS perform best… and how to create them quickly and easily.
- A walk-through of a VIDEO ADS CASE STUDY… look over my shoulder as I explain what works and why.
- How to write compelling STORY-BASED ADS. (Tip: Story Ads are one of my SECRET WEAPONS. Inside, I’ll show you why.)
- How to leverage “meme” videos… and make them SELL.
- How to DOUBLE your conversions by adding a simple 5-second “video overlay” to your ads.
- Module 03: Targeting Secrets
- In this module, you’ll learn the art of targeting your best prospects…
- How to discover EXACTLY who your best prospects are. (Tip: You MUST get this right.)
- How creating your ideal “customer avatar” will help boost your sales (and the fastest, easiest way to do it).
- How to find the BEST audiences in ANY market. (Note: I cover this in-depth, with multiple videos — it’s important!)
- How to determine who your COMPETITORS are targeting (so you can emulate them).
- How to find… and when to use… specific audiences. (I’ll run you through it step-by-step.)
- A clever way of using “unusual behavior” to target PRIME prospects.
- The “White Ocean Targeting” trick to scale your ads. (Hint: Scaling is one of the reasons why paid advertising is superior to SEO.)
- Module 04: Retargeting Secrets
- As you may know, retargeting is an extremely popular topic. I’ll show you how to push the limits of this strategy…
- How to get started QUICKLY with retargeting. (I’ll give you a deep dive into the ESSENTIAL basics.)
- Revealed: My best performing retargeting ads. (Hint: I’ve done the preliminary work FOR YOU.)
- The “3-punch” retargeting sequence that your prospects won’t be able to resist.
- How to run effective cross-sell retargeting campaigns. (Tip: This is one of the secrets to MAXIMIZING your profits.)
- What the “triple-exclude” is… and how it helps REDUCE ad costs (which will effectively INCREASE your profits).
- How to create quick & easy video sequences. (Hint: Video is one of the most powerful tools you have available to you.)
- Module 05: Budget, Bidding and Scaling
- After you understand the fundamentals and have some ads in place, it’s time to scale it all up…
- How to determine how much you should initially spend on your ad campaigns.
- How to split-test quickly and effectively. (Tip: All successful marketers understand that marketing is about TESTING.)
- Discover the metrics you MUST check on a daily, weekly, and monthly basis.
- How to scale your ads MASSIVELY — starting from ZERO.
- Discover the step-by-step breakdown of the bidding process you MUST use (and why it works).
- Module 06: Execution Blueprint
- In this module, we’ll tie all the pieces together and make sure you’ve got your execution plan in place…
- Learn the step-by-step BLUEPRINT I used to transform myself from a rookie into a seasoned Facebook Ads professional.
- How to get a “head start” on all your campaigns. (Tip: I’ll reveal my templates, checklists & processes to put you ahead of the curve.)
- Discover how all the elements of a Facebook Ads campaign work together. (My MASSIVE 7-figure case study takes you inside all the action.)