Gill Media – Google Adwords Training Course 2012
Week 1 Topics
- Introduction To Search – How search works and how it applies to Adwords
- Psychology of your buyer – This will save you money and improve conversion
- How Google Adwords Works – A full understanding of what the dynamics are that make up your Adwords campaign
- The Components of Your Campaign – They all influence each other – Keywords to Ads, Ads to Groups, Landing Pages to
- Copy – all play a factor on conversion, visibility of your advertisement, and your cost
- Homework – Answer the questions that will lead to your account setup that is built with a strong customer focussed foundation
- Q&A Call – Answer questions on this weeks lesson or setup questions
Week 2 Topics
- Account Setup – With homework completed – you’ll watch over our screen how to setup and configure your Adwords account properly
- Keyword Research – How to find the keywords your ideal clients are searching to find you
- Ad Groups – Creating Ad Groups that increase quality scores, reduce cost per clicks, and improve click through rate potential
- Text advertisements – Copy that converts, and reduces cost per click
- Homework – Creation of your campaigns
- Q&A Call – Answer questions on this weeks lesson or any prior week challenges
Week 3 Topics
- Display Advertising – What to expect and how to maximize results
- Remarketing Campaigns – How to laser target your potential client and be seen wherever they go on the web…this can often double your conversion rates
- Homework – Expand your campaigns to put real muscle behind your advertising
- Q&A Call – Answer questions on this weeks lesson or any prior week challenges
Week 4 Topics
- Reports – How to interpret the reports and make smart changes to improve Click Through Rate, Conversions, Budget Performance and Cost Per Click
- Adwords Editor – How to use this desktop tool to manage your campaigns with ease
- System – A blueprint for creating, managing, and improving your Adwords Campaign ~ This systematized process is what you will use as a checklist going forward
- Q&A Call – Questions on any challenge, or topic covered in the course
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