Here is what’s included :
- Module 1: In Depth Training Inside PPC Dashboard & Understanding The Algorithm
- Seller Central Campaign Manager Dashboard View & Naming Conventions
- Learning Advertising Terms – Impressions, Clicks, CTR, Budget, ACoS, Etc.
- Module 2: Optimizing Your Product Listing To Fully Maximize Sales Potential Using PPC
- Why Your Product Listing Can Influence The Buyers’ Decision
- Why Products Rank Differently on Desktop & Mobile Devices
- Choosing The Best Keywords For Your Ad Copy To Convert Sales
- Module 3: Launching Your FBA Product Successfully By Tweaking Your PPC Campaigns
- How To Use PPC For Your Product Launch
- Building New Automatic Campaigns to Find the Top Organic Keywords
- Optimizing For Impressions, Clicks, And Conversions In An Exact Match Campaign For Launch
- Module 4: Ranking For New Keywords To Make You More Profits
- Conducting Keyword Research For Manual Broad Campaigns
- Optimizing Manual Broad And Phrase Match Campaigns
- Conducting Keyword Research For Manual Exact Campaigns
- Preparing Advertising Data For Listing Optimization To Generate More Sales
- Bid Management: Understanding How Keyword Bids Work & Figuring Out Optimization Frequency
- Module 5: How To Analyze Your Search Term Advertising Reports
- Understanding How To Read Your Search Term Advertising Reports
- Analysis For Keyword Bid Management
- Module 6: Advanced PPC Campaign Strategies – Make The Most Out Of Your Campaigns!
- Adjusting Ad Placements For Campaigns
- Maintaining Keyword Rank Using Manual PPC
- Setting Up Age Targeting Campaigns
- Setting Up ASIN Targeting Campaigns
- Setting Up Brand Name Targeting Campaigns
- Setting Up Seasonal Targeting Campaigns
- Module 7: Using PPC For New Product Sourcing Ideas
- Testing New Product Ideas From Automatic/Manual PPC Campaigns
- Module 8: Creating PPC Advertising Campaigns For Product Variations