Guillermo Rubio – How to Write High Impact Emails

Description of How to Write High Impact Emails

High Impact Emails is your opportunity to master the core skills you need to write effective emails for ANY situation a client throws at you…

Whether they be email “lift notes” that lead to a sales promotion… a special event… a special landing page…

A series of welcome emails — thanking customers for buying something or registering with a company…

Or emails that “nurture” a potential customer by helping to build trust and credibility.

High Impact Emails was created from the standpoint that the most effective emails make real connections with real people — by offering to take them to information they’ve asked to see that’s relevant to their needs, wants, and desires.

Never is it about spam or clickbait or anything intrusive or unethical.

Emails that work are that all-important link between what you have to offer as a company — and what your customer needs to make his or her life better.

And How to Write High Impact Emails is the only course AWAI offers that is 100% focused on writing emails proven to work in today’s digital world.

How to Write High Impact Emails takes everything G has learned about writing high-performance emails — and distilled it into one, easy-to-follow, learn-at-your-own-pace writing program.

Revealed in this 10-part “all-in” learning program are G’s exclusive, tried-and-true, market-tested email writing techniques…

• Like his C+B+P formula for writing an email subject line — based in part on a Russian psychologist’s “open loop” theory G discovered — that can rocket email open rates tenfold and more…
• G’s groundbreaking pre-framing technique where you choose the words and structure your email so your reader is in the ideal “emotional frame” to view the article or sales page you’re sending her to…
• To be a great email writer you MUST know your reader… so G gives you his nine questions he asks in order to get to know his readers better than they know themselves…
• PLUS eight places to visit online to get an instant laser-focused read on any prospect you’re writing to…
• Feel a million lightbulbs go off in your head as G applies master copywriter Gene Schwartz’s “five stages of prospect awareness” to email writing. Note: This knowledge will help you write not only strong emails, but stronger copy across the board!
• You’ll learn the difference between writing “direct” and “indirect” emails — and the precise time in every campaign you should use one or the other for maximum effect…
• You’ll learn how to structure your email and organize the “body” of your email using G’s LSF Principle of logic, structure, and flow…
• You’ll master the art of writing an irresistible call to action that gets your reader to click that link — a powerful “measuring stick” your clients will use to see how well your emails perform…
• G will introduce you to the variety of email types a client could ask you to write… expert ways to structure any email… subtle differences between emails that lead to sales messages, welcome emails, and emails meant to “nurture”…
• More than a dozen email writing “do’s and don’ts” — and an email checklist you can hold up against every email you write to make sure you’ve covered all the bases!

What will you learn in How to Write High Impact Emails?

Section 1: Your Gateway into the Fun and Lucrative World of Email Writing

You’ll hit the ground running with a “big-picture” look at the role email plays in marketing… why email works… how marketing emails are different from the emails you might be writing every day (and how they’re similar!)… as well as details on how G’s unique holistic approach to writing emails can be adapted to ANY client’s marketing strategy.

Section 2: “Anatomy of an Email”

With a solid foundational knowledge of the role email plays, we’ll dive straight into writing your first email… but not before a detailed look at the “anatomy” of an email – all six parts to every email – and a solid understanding of the GOAL of every email you write. Your first writing assignment will follow… just to keep you on track from the get-go.

Section 3: “The Email Subject Line” 

Next we start tackling email writing section by section, piece by piece. Your first is just – mastering the subject line! Pay attention – because the subject line is what determines whether your email gets opened… one of the most important metrics for any email writer. You’ll learn the ideal length for subject lines, why word choice matters, the power of “curiosity” in subject lines, and how to use “Preview Lines” as your surefire “second chance” to get your email opened… but it’s G’s amazingly effective (and simple) C+B+P formula and the power of “open loop” psychology that’ll give you an edge 99 out of 100 writers simply won’t have!

Section 4: “Who Are You Writing To?”

With your subject line written, it’s time to focus on writing that all-important first sentence of your email. But one thing to do first – and that’s understand your reader’s awareness level! This is where G gives you much more than just another email writing tip. Rather, this is a master’s class in copywriting! Knowing your prospect and “meeting them where they are” in one of the most important skills you’ll ever have as a writer.

G shows you all the levels of awareness (made famous by master copywriter Gene Schwartz) your reader can possibly have. Here’s where G will share with you the nine questions you MUST ask before you sit down to write any email – and eight places on the Internet you can visit to get a TOTAL AND COMPLETE UNDERSTANDING of the person you’re writing to. A tour de force in copywriting insight not to be missed!

Section 5: “The Science of Pre-Framing”

Getting your email opened and read is one thing… but preparing your reader… getting him or her into the right frame of mind to view the article or sales page the email will lead to – that’s a whole new “higher level” of email writing! Here G shares with you the core rules of “pre-framing” your reader… how every email must have ONE primary emotion, ONE primary goal, and ONE primary benefit… and how you can ensure every email you write does. There are tons of examples here so you can see this important concept in action!

Section 6: “The Art of the First Sentence”

Like the lead of any sales letter, the most important part of any email – along with your subject line – is the first sentence. It needs to grab your reader’s attention, and generate just enough curiosity to coax your reader to read on – and ultimately click on the “call to action.” This is where G is a master – and in this all-important section of the course, he shares with you his strategies for crafting elements of an effective first sentence of an email.

Section 7: “The LSF Principle of Logic, Structure, and Flow”

The biggest mistake new writers make is that they try to cram too much into an email. G shows you it doesn’t have to be hard! Every email you write is organized and made up of just three elements that ensure your email is “tight” and readable, and that it gets results. And using G’s exclusive LSF Principle – you can’t go wrong as you map out your email and fill in the body copy of your email!

Section 8: “Setting Up the Call to Action and the P.S.”

Any email you write has one goal: generate a call to action! And until you’ve prepared your reader… “met them where they are,” said all the right things, using the right tone and structure – it’s less likely to happen. Again, G will take your writing to a new level as he shows you how to incorporate AWAI’s famous “4 U’s” to absolutely make certain your reader will eagerly and happily follow your request to “click through”!

The P.S. is another crucial part of an email. Why? Because with so many emails flooding our inboxes, a reader’s eye will naturally move down the page to see who the sender is first… and if there’s a properly written P.S., you can capture your reader’s attention – before he or she reads the body of the email! G calls it writing for the age of distraction – and writers who understand this powerful tool get more “opens” and more sales.

Section 9: “The Bigger Picture”

It’s the folly of a lot of new writers: They try to write a project without understanding the bigger picture. And by “bigger” picture, G means the entire picture when it comes to email and the many ways an email marketing, welcoming, engagement, and nurturing campaign can boost a company’s business and impact their bottom line. In Section 9, you’ll get an invaluable “bonus lesson” on the finer points of email marketing… and how you can bring this knowledge as “added value” to your clients – especially those smaller businesses who will be your ideal clients at first and will need your help!

Section 10: “Putting It All Together!”

This is a huge moment… time to take everything you’ve learned – and make it pay! Here G recaps what you’ve learned, hammering home the key points, leaving you with final “do’s and don’ts” when it comes to email writing. He’ll remind you of the massive opportunity awaiting skilled email writers… the role you’ll play… the BEST WAY to impress and land that all-important first client… how to carry yourself like a pro as an A-level email writer… and how to keep mastering your craft once you’ve finished the program.

Sale Page: Guillermo Rubio – How to Write High Impact Emails

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