Hassan Osman – Create & Sell an Online Course on the Side
Learn how to create, teach, market, and sell an online course on Udemy while working a full-time job (no audience needed)
This is a pre-recorded course that gives you everything you need to know about how to turn your knowledge into something you can teach in easy-to-follow steps (even if you don’t know where to start).
It’s the system I used to go from zero to over 229,000+ students with no paid ads (and a relatively small social following).
Who is this course for?
The course is for full-time employees and entrepreneurs who are interested in teaching their first pre-recorded course on Udemy (and don’t have a lot of time to spend on marketing it or building an audience).
It’s for anyone who would like to turn their knowledge into income, even if they have no idea about what course topic to choose, and have little time to spend on creating and marketing a course.
What You’ll Learn In Create & Sell an Online Course on the Side?
Video 1: The Big Picture (~65 mins)
- How a course can help you (beyond just an income-generating asset)
- How to think about repurposing and cross-promoting in different formats
- The pros and cons of self-hosting your course vs. publishing it on a marketplace like Udemy
- How Udemy works and the requirements to get started
- The hidden benefits and tools that Udemy gives instructors
- How Udemy’s pricing models and revenue share arrangements work (including how much money you can make)
Video 2: Course Topic & Course Design (~60 mins)
- Overall course strategy & course-creation roadmap (a step-by-step approach)
- How to pick a course topic & title using a simple framework
- The common mistakes to avoid when picking a title
- Tactics that help you leverage market insights & analytics (including SEO & keywords)
- How to design a course outline in easy steps
- How to come up with a solid lecture strategy (and how long should each lecture be)
- How to think about evergreen vs. non-evergreen content in your course
Video 3: Course Recording & Editing (~50 mins)
- What equipment to use (including must-have vs. optional tools)
- When to use screencasts vs. talking-head videos in your lectures
- How to read notes while recording (using a simple hack that saves you editing time)
- How to design your lecture script outlines to hook your audience
- Recording & editing best practices that help save you time
- How to create a promotional video that increases conversions by 5x to 10x
- How to use test videos (to make sure your audio and video settings will be accepted by Udemy) and create different lecture types
- How to design a winning course landing page that converts
Video 4: Course Pricing & Marketing (~40 mins)
- How to set the price of your course (and how to easily change it)
- How to use coupons strategically to get more sales
- How to request reviews and leverage the bonus lecture (including using the automated messaging tool to your advantage)
- How to use promotional and educational announcements to send emails to your students
- How to update the course over time to keep it looking fresh (and avoid the perception that it’s outdated)
- How to communicate with your students via the Q&A and direct messaging features
About Hassan Osman
My name is Hassan Osman and I’m a creator on the side. I’ve published 9 courses on Udemy all while working a demanding full-time job (views are my own). Over 229,000+ students have enrolled in my courses so far, and a few of them are bestsellers (see below; you can also view all my courses on Udemy by clicking here).
I’m also part of the Udemy Instructor Partner Program, an official program for instructors who consistently receive high course ratings on the platform (I have an average rating of 4.5 out of 5.0 stars from over 86,000+ public reviews).
I rely on Udemy’s marketplace for sales and don’t spend time promoting my courses. I also have a relatively small social media following, so I don’t depend on an existing audience for enrollments.
In this course, I’ll show you everything I know about how to create, market, and sell a bestselling course on the side.
Sale Page: Hassan Osman – Create & Sell an Online Course on the Side