Hayley Lloyd – Content To Cash

The secrets to signing high-ticket clients through your content alone (even if you have a small audience)

It’s time to build a million dollar message, & effortlessly magnetise the dreamiest, high paying clients without sales calls.

Create a million dollar message, & sell out your high ticket services with cash creating content

• You’re ready to have dream clients find you, binge your content and convert into high paying clients in 7 days or less
• You’re ready to have your highest cash months without needing to get on a sales call (cus your content does the selling for you)
• You’re ready to have the recipe to re-activate your “cold” audience, & have those silent lurkers finally reaching out ready to say YES
• You’re ready to raise your rates, & charge a premium price tag for your services because you KNOW your service & expertise is head and shoulders above the rest, & you have the track record to prove it.

Despite that knowing, you aren’t pricing what you want because you don’t believe people would pay (despite people paying double to work with someone with half your knowledge & skill set)

It’s led you to think you just need to grow your audience, and get more eye balls on your work

But what if I was to tell you your highest ticket clients are currently already in your audience? You just aren’t speaking to them directly enough in your current content.

Every single piece of content I create makes me money. This isn’t luck. This is strategic marketing to high ticket clients.

High ticket clients are looking for a very specific set of things to decide who they want to work with, and most generic marketing programs do not teach the psychological cues required.

What high ticket clients need…

• Micro Specificity: To feel you understand them & their problems specifically
• Authority demonstration: To trust you are able to solve their problems through tried & tested processes
• Elevated Tonality: To be spoken to as a capable human (not shamed into a decision)

Without just ONE of these aspect, high ticket clients will glaze straight over your content, & on your the next.

If you’re feeling at a loss as to how to effectively articulate the massive life-changing value of what you do, & the authority you’ve built and put them into micro pieces of content… don’t fret.

All you need to do is elevate your messaging by using High Ticket Authority Content.

My High Ticket Authority C.A.S.H method has allowed me to scale to $100k PLUS months (without any private coaching)

• I use Branded Concepts to demonstrate my Authority in everything I do, and weave all of my content together in a way that makes sense
• I use Authority Angles to specify my content during launch periods to not confuse my audience
• I use High Ticket Characteristics to attract in ONLY the most self-led insane humans who get result
• I use my Messaging Elevator to elevate my content whenever I launch something new, pivot or raise my prices
• & I use Visibility Conversion Content to build momentum, grow and convert my followers at scale (this takes the premise of influencer content, but makes it high converting)

I have distilled my 9+ years of experience in organic & SEO marketing & buyer psychology (in large corporations & small start ups) & working into a signature process that I call the High Ticket Authority C.A.S.H method, that weaves in all of the above concepts to ensure you’re a MATCH for high-ticket clients.

What You’ll Learn In Content To Cash

Phase One: Clarify Your Audience

• THE PSYCHOLOGY OF CREATING CONTENT THAT CONVERTS
  What goes into creating compelling content? What’s the psychology behind it? Uncover it all in this first module
• YOUR MINDSET
  Create a mindset that aligns with high-ticket buyers. No more sabotaging yourself out of fear that people can’t afford your prices. It’s time to OWN what you do.
• PSYCHOLOGY OF A HIGH TICKET CLIENT
  What makes high ticket buyers TICK? Learn the psychology about what makes someone a high ticket buyer, & how to speak directly to them – they’ll be ready and waiting to hand over the credit cards!
• THE MESSAGING ELEVATOR
  The holy grail of marketing tools. This is exactly what I use with my highest level clients to elevate their marketing to speak to a higher caliber of client – this is your wingmate for higher cash months!

Phase Two: Articulate Your Genius

• THE CONTENT TO CASH JOURNEY
  The content creation process for you to re-use anywhere that you create content. You will take all the micro information & psychology you’ve gathered on your dream client, & swirl content together that is designed to speak directly to the heart of high end buyers, & simultaneously inspire them to take action & buy!
• THE 2 TYPES OF CONTENT TO GROW & CONVERT
  You will learn the exact pieces of content (& how to create them) that GROW and CONVERT your audience.
• My highest converting content frameworks
  Get access to the ultimate Story-selling & conversion frameworks of all time. These frameworks have made me MILLIONS of dollars over the year, & you’ll get the full breakdown

Phase Three: HIGH TICKET Storytelling Through Content

CONTENT PLANNING, USES & LAUNCHES

You will finish this module knowing exactly how to use your content, & how to use the different types of content in a launch plan.

You’ll also learn how to organise, plan & re-purpose your content in a simple, yet super effective way!

Phase Four: Storytelling Through Content

MY SIGNATURE MOMENTUM PARTY STRATEGY + EMAIL TEMPLATES PLANNING, USES & LAUNCHES

Momentum parties are a KEY element of my business growth, & my clients have used them to have their largest months in business EVER!

• I’m giving you Canva templates to make your own
• Complete email PLUG & PLAY templates for you to just add your own copy into
• AND Chat GPT prompts to help!

LANDING PAGES & SALES PAGES ON LOCK

You’ll learn the difference between landing pages, & sales pages, & get a rough guide to create each of these for yourself, that will have your audience pressing BUY without even having spoken to you! When you have a sales page this good, there’s no need for sales calls…

* new * The CASH INJECTION LAUNCH FRAMEWORK

The launch sequence that signs new clients without the need for a long or length launch – people have had their first $10k, $30k months off the back of this! This can re-warm up a cold audience in a matter of DAYS!

Sale Page: Hayley Lloyd – Content To Cash

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