Heather Robson – How to Write High Value UX Copy

Description of How to Write High Value UX Copy

Of all online shoppers — 88% WILL NOT return to a website after a bad experience!

88%!

And that’s based on a study from Amazon Web Services, the biggest provider of cloud computing services to web-based businesses in the world…

Think about that for a moment…

All that money spent driving traffic to that website…

Not only will nine out of 10 people who visit that website click away without doing anything…

They won’t come back!

And to make matters worse, industry surveys have shown that 44% of shoppers who have a bad online experience will tell their friends!

So, when it comes to the internet, never has the old saying “You have one chance to make a first impression” been so true!

Which is why providing a great user experience — also known as “UX” — is a top focus for companies these days…

And why many companies are prioritizing hiring copywriters trained in writing effective UX copy.

Because although they stand to lose 88% of their customers to a bad UX…

A great UX can have the opposite effect.

When a customer sees a website where the copy, tone, and messaging is fun, informative, and inviting — they not only stay longer…

They buy more!

Which is exactly why today I’ve teamed up with a true expert in the field of UX copywriting to take you by the hand and show you everything you need to know about writing powerful UX copy, like…

how to navigate those initial conversations with your clients…

how to use your UX skills as the “clincher” for high-paying writing contracts…

how to approach a new writing project with UX in mind to make your writing process fast and easy…

how to find out exactly who your reader is so you can get inside their mind and put your professional UX “empathy” to work for you…

how to apply the core principles of UX copywriting to all kinds of different writing projects… from web pages… to emails… newsletters… blog posts… and MORE…

She’ll even set you up with her own professional UX writing tools, including…

• a breakdown of her go-to three-step UX writing process…
• an easy-reference checklist you can use in the editing stage to “polish” your piece into A-grade UX material…
• a quick-start guide to writing the “micro” UX copy that packs a BIG punch…
• and much more…

Essentially — everything you need to unlock EVERY door in the writing world with your new UX copywriting skills!

What will you learn in How to Write High Value UX Copy?

LESSON 1: Get Started in the Triple-Win World of User Experience Copywriting

In this first lesson, you’ll discover…

• priceless insights into what makes a strong UX copywriter from Heather’s own firsthand experience…
• a close-up look at who your potential clients are and what they need most from you as a UX copywriter…
• a deeper understanding of how UX copywriting can transform the way your clients build relationships with their readers…
• a short video tour walking you through a real-life example of a great UX, revealing how certain key factors can act as “universal” happiness boosters for your readers…
• how to identify the critical “missed opportunities” on your clients’ websites… and how to turn them ALL into more potential writing projects…
• how to use UX to help your clients sell without selling, leaving traditional “sales tactics” in the dust…
• a look at 19 different types of writing projects you can choose from as a UX copywriter…
• PLUS a look at four of the top reasons why UX copywriting is quickly gaining a reputation for being one of the most FUN writing opportunities out there…

And all that is only to get you “warmed up”!

Because in Lesson 2, the real fun begins…

LESSON 2: Getting Into a UX Mindset

From this point on, you’ll start to see the world in a whole new way — through the lens of a UX copywriter.

Heather will show you how to anticipate the mindset of your readers… how to figure out (without ever actually meeting them) who they are… where they’re coming from… and where they’re trying to go…

She’ll show you how to dissect the “clues” readers give us based on their behavior… what they search for and how they talk about their problems… so that you can meet them exactly where they are with a “perfect fit” solution like magic…

After that she’ll show you how to bring your reader on a smooth and enjoyable journey with your writing… how to “bridge the gaps” and show them exactly where to step next…

And in a special video lesson, she’ll walk you through examples of how this UX mindset of “anticipation” can create an amazing user experience… or FIX a poor one!

Here’s where that “cornerstone” lesson of empathy comes into play — and Heather will take what you learned today about using empathy to put yourself in your reader’s shoes to the next level…

So by the end of this lesson you’ll be able to look at just about any website and get an “instinctual” feel for what kind of UX it’s creating for readers.

After Lesson 2, you may never see the world without your UX lens again!

LESSON 3: UX, Your Client, and Their Customer

It’s time to get to know the most important people you’ll encounter on your journey as a UX copywriter — your client and their customers!

You see, as a UX copywriter you will become a sort of bridge between company and customer…

And in this lesson, you’ll learn exactly how to achieve that by putting the customer’s needs FIRST.

You’ll become a champion for your readers — making sure they get everything they need to make decisions they can feel good about…

And you’ll learn how to win your clients over with the power of “over-delivering” a great user experience for their readers to turn them into happy lifelong buyers!

It all begins with knowing your audience. So here you’ll discover…

• how to “create a character” that represents your reader using demographics and psychographics (fancy words for “who they are” and “how they think”)…
• where to find a wealth of information about your readers to “fill in the blanks” about who you’re talking to…
• a checklist of critical questions to ask your client before starting any work for them to make it easy to slip into the mind of your reader…
• an “outside source” that can give you even more insights into what your readers like and dislike… what they need and what little details really make them happy…
• how to “embody” your reader while you write, so you can simply imagine the experience you WANT to have and put it on paper in one easy “flow”…
• and much, much more!

By the end of this lesson, you’re already entering a “professional level” of UX copywriting insights that can carry you through just about any project.

LESSON 4: UX Copywriting Fundamentals

Now that you’ve gotten deep into the mindset of a professional UX copywriter… it’s time to start putting words to paper! The only question is… how do you find the right words?

That’s what you’ll cover in this lesson.

Heather will show you key techniques that can instantly “declutter” your writing and help you craft fun, engaging copy with personality.

You’ll learn…

• how to make sure your writing is crystal clear and easy for your reader to follow and understand…
• how to “build momentum” and keep your reader moving forward to the next step…
• how to eliminate any sources of confusion in your copy so the reader always feels confident they understand…
• how to employ the RIGHT specific details to bring your subject to life for your reader…
• how to write with the emotional “end goal” in mind so you can predict the exact effect your writing will have on your reader…
• how to fill in the blanks to get a better picture of who your reader is and what they need from you so you can write one-on-one for a stronger personal connection…
• how to build trust with consistency your reader can depend on…
• and more!

PLUS you’ll learn about the biggest fundamental difference between UX copywriting and regular sales writing… including how you can “sell without selling” using helpful guidance and respect to guide your reader toward an action that will improve their lives!

I wish I could take this lesson and put it in front of EVERY writer in the world…

Because not only will these writing techniques make your writing much stronger and more effective, but…

They also create a better, more genuine relationship with your reader…

And an overall better experience for everyone involved!

And that authentic, helpful stance that UX copywriting takes is so important, you’ll go even deeper with it in the next lesson…

LESSON 5: Persuading by Helping

This is where you’ll get to see your UX copywriting in “action” — because here Heather will show you how everything you’ve learned so far…

… advocating for your reader… creating an empathetic mindset… putting their needs first…

Will all add up to make them not only appreciate and trust you… but be HAPPY to take action and buy from your client.

In this lesson, you’ll learn about a fundamental rule of all copywriting — that no one wants to feel like they’re being “sold,” and what you can do instead…

You’ll see real examples of subtle ways you can persuade your reader into action by giving them all the helpful information and support they need to feel good about their decision…

You’ll see how the UX strategy of respect for your customer is WAY more powerful and ethical than the old sales tactics of manipulation…

You’ll learn how to spark your reader’s interest and desire by building exciting curiosity in your writing that pulls them in…

And you’ll learn how to make all your persuasive copy “bulletproof” with real facts and proof to support it…

You’ll even dissect examples of powerful headlines that effectively persuade without being pushy…

All of which adds up to effective persuasive copy that you and your reader AND your client can all feel good about!

Armed with this lucrative and authentic writing skill, it’s time to look at some of the high-paying projects you can apply it to…

LESSON 6: UX and Mobile

These days, people spend even more time on their smartphones than any other device…

And in recent surveys, more than 52% of users said they are way less likely to do business with a company that doesn’t offer a good mobile UX…

Which is why it’s critical for businesses to make sure their mobile user experience is flawless…

And why YOU need to understand how readers will interact with your copy on mobile before anything else!

So in this lesson you’ll walk through a clear and easy-to-use checklist you can use to make sure everything you write is just as effective on a smartphone as it is on your computer, including key principles like…

making sure you’re packing all the most important information into key places where mobile users are most likely to see them…
writing your most important copy in the right length and format so it won’t get cut off or completely overlooked on mobile…
how to engage your mobile readers with interactive requests they’ll be happy to respond to…
how to use “micro copy” — the tiny headlines, bullets, and buttons that your mobile readers will skim for — that have only a few words to make a BIG impact…
and as always, a detailed look at some real examples of all these principles in action so you can see exactly how to use them in a real project.

Thanks to Heather’s super-engaging and simple breakdowns, writing UX for mobile will be EASY instead of “technical,” and you can assure your clients they’ll have all their UX bases covered when you work on a project for them!

And if mobile is the first thing your readers are likely to see, that would make this next section the “main course”…

LESSON 7: What Your Clients Are Really Asking When They Want You to UX Their Website Copy

A business’s website is usually the heart of their presence online…

It’s the hub where everything happens… or at least, it is if they have a good user experience on their website!

That’s why this lesson is so critical to your success as a UX copywriter…

Here you’ll discover…

• how a single website can give you dozens of opportunities to improve your reader’s experience…
• exactly what your clients need from their website copy and how knowing this ahead of time can give you a powerful edge when starting any project…
• a closer look at the subtle differences between desktop and mobile UX and how your client’s website (and your copy) can adapt to both…
• examples of dynamic sites that “nail it” when it comes to a great website UX…
• five of your client’s top “pain points” that you can help solve with your UX skills…
• how a great UX can attract crowds of people to your client’s website… and encourage them to stay longer…
• a simple eight-step playbook for planning and writing UX content that will shine on your client’s website…
• how to craft an “authority-building” homepage that can give your client a major reputation boost…
• how to come up with helpful incentives readers actually want that will help your client get valuable leads…
• how to turn “first-time readers” into “lifelong subscribers”…
• and so much more!

And the best part about all this?

You can use ALL of these powerful UX tools and techniques to help any client — big or small…

LESSON 8: Help E-commerce Sites, Big and Small

There’s no doubt about it… With the e-commerce industry growing more than 23% year after year… and with the Nasdaq estimating that 95% of purchases will be made online by 2040…

Essentially ALL business will be online business…

Which is why businesses are turning more and more to UX to help them stand out from their competition…

And in this lesson, you’ll learn how to write some of the “keystone” e-commerce pages that most desperately need a UX copywriter’s touch to bring them to life…

From the very first page your readers land on… to helpful “breakout” category pages where they can find more specific information… even product descriptions and order pages!

All of these key pages are an essential part of your reader’s user experience…

And in this lesson you’ll not only get to see both good and bad examples of each… but also have the chance to write some of your own samples to put your new UX copywriting skills into practice right away!

And this isn’t your only chance to write your own UX copy, either, because in the next lesson you’ll be able to try your hand at one of the most numerous UX copywriting projects out there…

LESSON 9: Why Email Needs Extra UX Attention…and How to Deliver

At this point you’ve made a connection with your reader by providing them a great UX online… and now they’re ready to take your relationship one step further…

By inviting you to write to them directly via email!

This is such an exciting thing for a UX copywriter, because not only is this your chance to help your reader even more…

But it’s also a chance for you to get paid over and over again to write UX-focused emails!

Every email is another valuable touch point between your client and your reader… so they don’t need just a couple of emails…

They need thousands.

That’s why you’ll spend an entire lesson with Heather discovering the ins and outs of writing strong UX emails your reader will be excited to open, including…

• five steps you’ll never want to skip while writing an email…
• the art of writing promotional emails your reader will actually be happy to see in their inbox (goodbye, spam!)…
• seven critical UX techniques for writing persuasive emails that get results AND nurture your relationship with the reader…
• how to transform “forgotten” or “overlooked” transactional emails into personal and engaging messages that strengthen your bond with the reader…
• and simple ways your emails can make readers smile — and why that’s such a big part of your job as a UX copywriter.

With these UX copywriting skills for writing emails that nurture strong relationships with readers, you could make a whole career specializing just in email!

But with everything you’ll have learned throughout this whole course, you’ll have the power to tap into a much bigger UX picture…

LESSON 10: The Bigger UX Picture

As a UX copywriter, you’ll have the power to make the internet a much better place for the millions of people who depend on online businesses for products and information that can improve their lives…

What an amazing “superpower” to have!

That’s why Heather is devoting this final lesson to getting you “out there” and landing paying clients ASAP…

So you can start using your UX copywriting powers for good (and earning a great living at it) right away!

In this lesson she’ll walk you through three low-stress ways to land UX copywriting clients…

She’ll point you toward the “low-hanging fruit” you can easily tap into to get an easy start…

Show you how to stay “top of mind” with potential clients so that when they need UX help, YOU are the first person they turn to…

And how to accelerate the process and start landing clients FAST so you can start earning a UX copywriting income without delay.

Then Heather will guide you through exactly what you can expect when working with clients, including…

• how to prepare for your first call…
• questions you should ask during your initial conversations…
• how to get all the info you need from them about a project while impressing them with your professionalism…
• how to submit a proposal for your writing project…
• and the best ways to connect with the design team and turn them into powerful allies throughout your UX copywriting process.

And that’s just the beginning!

After all that, you’ll have a chance to practice the three-step editing process that will guarantee your copy stands out as polished and professional… even if it’s your first project…

Which means you can be confident in your writing AND your ability to work with clients like a pro.

Sale Page: Heather Robson – How to Write High Value UX Copy

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