Intero Digital University – Content and Your Sales Funnel: Creating a Process for Content Creation

Helping you understand the role content plays in your larger sales and nurturing cycle

This course is a focused module of the Content Marketing Strategy Course. The Content & Your Sales Funnel Module helps you understand the role content plays in your larger sales and nurturing cycle and how to create a process for consistent content creation that meets your goals. The module ends by guiding you through creating an editorial calendar and content map.

Before enrolling in this module, we recommend you have a solid understanding of your content marketing goals, audience, messaging, and the conversations already happening in your industry.

What You’ll Learn In Content and Your Sales Funnel

Introduction

• Learning Objectives and Expectations
• Introducing Your Guides
• Terms and Definitions

Content and Your Sales Funnel and Nurturing Cycle

• Analysis of Your Buyer’s Journey and Conversion Funnel
• Having Diverse Content Types in Your Strategy
• How Different Content Types Work in the Content Funnel
• The Benefits of Repurposing Content

Creating an Editorial Calendar

• What Is an Editorial Calendar, and Why Does Your Content Strategy Need One?
• Setting Up an Editorial Calendar
• Building Content Around an Industry Event
• Creating a Process for Inspiration
• Mapping Out an Editorial Calendar That Can Scale
• How to Use a Single Topic Idea to Fill Multiple Slots in Your Editorial Calendar
• Creating a Workflow and Approval Process
• Quiz
• Content and Your Sales Funnel Assignment

Thank You (and More Resources)

• Congratulations! You made it!

About Intero Digital University

Intero Digital is an agile and forward-thinking digital marketing solutions provider that’s dedicated to helping businesses reach their full potential. With a passion for innovation and an expert team of highly skilled professionals, we offer a comprehensive range of 15+ services, including SEO, SEM, content and PR, social media, video, influencer marketing, web design and development, and more. Our commitment to delivering exceptional results and personalized solutions — coupled with our industry-leading proprietary technology — has earned us a reputation as a trusted partner for companies of all sizes.

Sale Page: Intero Digital University – Content and Your Sales Funnel: Creating a Process for Content Creation

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