Iyia Liu – How to Start, Run and Grow an E-commerce Business

Here’s what you’ll get:

Module 1: Set Up

• 1) How to set up your Business Framework
• 2) Coming up with Ideas, and how to turn them into a business
• 3) How to create a Business Plan
• 4) Strategies for creating superior Customer Value
• 5) How to find and deal with Suppliers
• 6) How to set up Shipping and Delivery (drop-shipping, fulfilment centre, in house)
• 7) How to set up Payment Providers so you can accept customer payments
• 8) How to set up a Website for under $250 in 1 day by yourself
• 9) How to create Branding that stands out
• 10) How to set up a Custom Email Address
• 11) How to set up your Social Media Accounts to maximise sales
• 12) What can you DIY, and what should you leave to a professional?

Module 2: Marketing Overview

• 1) I can’t afford marketing, is it that important?
• 2) How to create a Successful Sales Funnel.
• 3) Traditional vs Digital Marketing
• 4) How to do your own Public Relations (PR) – $6,000 Value (Download Available)
• 5) Expo’s, Pop Up Stores, Brick and Mortar
• 6) How to use Discounting and Promotions effectively

Module 3: Digital Marketing – Content Marketing

• 1) How different types of businesses can benefit from Social Media/Digital Marketing (including businesses in dull, boring and un-sexy industries)
• 2) How to leverage Online Communities to generate web traffic
• 3) Are you getting High Web Traffic, but Low Conversion?
• 4) How to create content that makes people want to buy
• 5) How to rapidly Build a Massive Following on Social Media
• 6) Techniques to Maximise and Increase Engagement Origanically on your posts
• 7) Reasons why someone would Unfollow you
• 8) How to use your Blog to generate web traffic
• 9) Measuring Success

Module 4: Digital Marketing – Influencer Marketing E-commerce Business

• 1) Iyia’s Marketing Strategy: Part 1
• 2) The Influencer Process – Negotiations, Contracts, Payments
• 3) Different ways to work with influencers
• 4) What can you do with your User Generated Content?
• 5) How to spot Fake Influencers

Module 5: Digital Marketing – Advertisements

• 1) Iyia’s Marketing Strategy: Part 2
• 2) How to use Video Ads on Facebook to your advantage
• 3) How to Generate a Large Mailing List
• 4) Effective Email Strategies to increase sales
• 5) Creating effective Google Ads

Module 6: Best Business Practices, Tips & Summary E-commerce Business

• 1) How to Scale Up
• 2) How to Go Global
• 3) How to Optimise your Website for global growth
• 4) How to Optimise your Operations to reduce costs
• 5) Customer Retention
• 6) Customer Service Best Practices
• 7) Paying Yourself, Managing Staff and Running a Team
• 8) Exit Strategy: Every business should be built to sell
• 9) The benefits of Failure
• 10) Top Tips and Summary

Salepage: Iyia Liu – How to Start, Run and Grow an E-commerce Business

Proof:

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