James Blatch – Self Publishing Launchpad

TAKE PUBLISHING SERIOUSLY AND EARN A LIVING FROM YOUR WRITING

An author’s job isn’t over when you type The End, and it’s easy for books to sink without a trace if you don’t know how to publish them properly.

That’s why we put together Self Publishing Launchpad – a detailed, comprehensive masterclass for aspiring authors put together by bestsellers and industry experts.

Self Publishing Launchpad will teach you how to:

• Format your books professionally and get beautiful, genre-specific covers so that they are indistinguishable from your traditionally published rivals.
• Upload your books to all the major platforms, including Amazon, Google and Apple.
• Understand metadata so that your books show up in searches.
• Find your perfect readers and add them to your mailing list.
• Build an automated email sequence that introduces new readers to your writing and encourages them to buy your other books.
• Turn your readers into fans and members of your Advance Reader team.

And most importantly: Sell your books!

Self Publishing Launchpad is a detailed, comprehensive masterclass created by well-known industry experts for aspiring authors. It condenses years of trial and error into a system that’s easy to follow and proven to get results.

Self Publishing Launchpad will show you everything you need to know to build the foundation for a successful career as an independently published author, with precise strategies our students have used to sell millions of books and add thousands of readers to their mailing lists.

You don’t need a degree in Computer Science to pull this off. You can do this.

And if you really don’t think you can within thirty days of purchase, we’ll give you your money back – no questions asked.

What You’ll Learn In Self Publishing Launchpad

Module 1: Build your platform

Establish a presence online. We’ll go over the essentials: websites, mailing lists, social media and how to communicate with our readers.

Module 2: Pre-publication

A lot of first-time authors make the mistake of rushing to press Publish, but there’s a lot you need to do first!

In Module Two, we’ll show you how format your book for all the relevant platforms.

Stuart Bache, who’s designed covers for John le Carré and Stephen King, will show you what you need to look for when it comes to your own covers.

Bryan Cohen, the blurb-writing guru, will teach you how to craft killer hooks that’ll have readers dying to read more.

We’ll teach you about reader magnets and how you can use them to get readers onto your mailing lists, plus the landing pages you’ll need to make sure they sign up.

Then we’ll show you how to automate a series of emails that will greet those subscribers as they sign up to your mailing list, with copy you can use for inspiration.

Dave Chesson, the man behind Atticus and Publisher Rocket, will walk you through metadata to make your book more visible in searches.

And we’ll show you how to build Amazon Author Pages and make your books’ Product Pages stand out from the competition.

Module 3: Amazon? or everywhere?

Amazon is the biggest bookstore in the world, but by going exclusive you’ll be leaving a lot of potential readers on the table.

In Module Three, we explain the pros and cons of Kindle exclusivity.

Module 4: Amazon Exclusive

Amazon makes a lot of tools available in exchange for publishing your books exclusively with them. We’ll teach you about Countdown Deals and Free Book Promotions, and suggest how you can optimise your book launches for Amazon’s powerful algorithm.

Module 5 :Going wide

There are countless digital stores other than Amazon you can sell your book through. We’ll look at powerful ways to sell books wide once you have more than one book available, as well as merchandising opportunities and how to make the other retailers notice you.

Module 6: Generating traffic

This is the module most people look forward to! Whether you’re aiming to sell more books or grow your mailing list, we’ll teach you how to use Facebook ads – still one of the most powerful marketing tools available – to drive traffic to your website and sales pages. The team at BookBub also explain how you can use their Deals and Ads platform to add rocket fuel to your career!

Module 7: Ready to launch?

Although a book can become a hit even years after it’s been published, a strong launch is a great way to climb the charts and find new readers. We have timelines and email copy you can use to make the most of each book’s launch window.

And given that one of the most powerful aspects of publishing is word-of-mouth, we’ll show you how to put together an Advance Team full of superfans who’ll support you with feedback, reviews and much-needed motivation!

Module 8: Getting reviews

Here’s a conundrum for you: how can you get reviews before you’re getting sales, when you can’t make sales without first having good reviews?

It’s a brain-stumper, all right. But there is an answer, and we’ll show you how to get reviews without spending so much as a penny.

Tech Library

We understand that there are a lot of services and software you need to understand in order to package your book as a professional product, upload it to the various retailers and then start selling it! That’s why we put together the Tech Library, a comprehensive compendium of walkthroughs on everything from navigating Amazon KDP and Kobo, to formatting your books, to delivering your books to Advance Readers using BookFunnel, to building a website using Wix or Squarespace, to figuring out how to email your readers with mailing list providers such as Mailchimp and Mailerlite.

And there’s a lot more than that! If you’ve got questions, you’ll probably find the answers in here.

About James Blatch

HELLO, I’M JAMES BLATCH

I’m the man behind Vinci Books, and you might also recognise me from the Self Publishing Show podcast and the SPS Live conference – the biggest indie author event in Europe.

A few years ago, I was asked for help by Robert Storey’s parents. Following Robert’s unfortunate death, his books – all of which were well-reviewed and had sold well in the past – were plummeting down the charts. They knew he’d want new readers to find the series, but they didn’t know how to market them properly on their own.

As someone who has always advocated authors self-publishing their work, I was hesitant to become a publisher of someone else’s books! But it seemed the only way to give Robert’s Ancient Origins series a much-needed sales injection. I had their covers redone by a professional, rewrote the blurbs to be snappier, and started running Facebook ads.

The results were incredible. I quickly grew the income from those six books from a few hundred dollars a month to five figures – all of the profit being split evenly between Robert’s parents and myself.

I repeated the process with other authors whose series had hit a slump, again with great success. I didn’t have a secret behind my sales, however – I was just following the lessons in the Self Publishing Launchpad course.

Which is how I know that you can see the same success with your own books, too.

Sale Page: James Blatch – Self Publishing Launchpad

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