Jana Osofsky – Pinterest with Purpose: Setting up a Strategic Profile

A course for online coaches, service providers, and course creators. Learn to set up a Pinterest profile that isn’t just pretty – but is STRATEGIC.

What You’ll Learn In Pinterest with Purpose: Setting up a Strategic Profile

Chapter #1: Understanding the Strategy behind Pinterest Marketing

• Welcome! & What You Will Learn & Accomplish in the Course (8:40)
• 3 Important Concepts – Approaching Pinterest as a Search Engine (6:15)
• 2 Types of Customer Journeys *on Pinterest* (12:34)
• How to Leverage Pinterest Traffic (8:02)
• Examples of Content & Lead Magnets That Convert Traffic to Leads (5:21)
• Pinterest 101: How Users Search + Discover on Pinterest (12:25)

Chapter #2: Walk-through Videos – The Anatomy of a Strategic Pinterest Profile

• Overview of An Optimized Profile & 7 Areas to Keyword (3:10)
• The Keyword-Optimized Profile Name (4:38)
• The Keyword-Optimized Bio / About Me Section (3:14)
• Tutorial: Where to Edit The Profile Name + Bio (1:17)
• The Keyword-Optimized Board Titles (2:46)
• The Keyword-Optimized Board Descriptions (2:03)
• Tutorial: Where to Edit Board Titles & Descriptions (0:25)
• The Keyword-Optimized Original Content Pin (OCP) Description (3:12)
• The Keyword-Optimized Original Content Pin (OCP) Title (1:02)
• Keyword-Optimized Pin Text Overlay (2:11)
• Overview of the *Visual* Optimization of Your Profile (7:37)
• A Few Other Tabs & Functions of The Pinterest Profile (5:12)

Chapter #3: Getting Started with *YOUR* Account!

• Getting Started – Overview (2:47)
• Should You Convert to a Business Account or a New One? (9:08)
• Tutorial: (Updated March 2021) How to Convert a Personal to a Business Account (2:02)
• UI Update (& a CAVEAT! 😉 (3:59)
• Tutorial: How to a Brand New Business Account (3:12)
• Tutorial: Customizing Your Account’s Settings (4:54)

Chapter #4: Claim Your Website

• Why Claim Your Website? (6:23)
• IMPORTANT NOTE: Rich pins are now automatic.
• Tutorial: How to Claim Your Squarespace Site (3:35)
• Tutorial: How to Claim your WordPress Site (3:41)
• Tutorial: How to Claim Your Kajabi Site (4:33)
• REMOVED: How to Apply for Rich Pins

Chapter #5: Set Your Keyword Strategy & Do Your Keyword Research

• Overview: Keyword Research & Optimization (6:30)
• Step 1 – Brainstorm Possible Search Terms (9:12)
• Step 1 Guidance: Reaching “Problem Aware” & “Solution Aware” Audiences with Keywords (15:11)
• Step 2 – Use the Pinterest Search Bar to Research Words & Phrases (18:18)
• Using *Embedded* Guided Search Tiles in Your Keyword Research (4:32)
• MY SECRET WEAPON! Using the “ABC” Keyword Research Method (8:19)
• Optional Lesson: Extra Places to Find Potential Keywords to Research (7:23)
• Step 3 – Choose Your Top (Primary) Keywords & Your Secondary Keywords (8:23)

Chapter #6: Keyword-optimize Your Profile Name & Bio

• Edit Your Name & Your Bio (3:40)
• More Examples of Well-Keyworded Names & Bios (12:45)

Chapter #7: Create Your Boards

• Overview: 7 Steps for Creating Your Boards (3:40)
• Step 1: Determine What Original Content You’ll Pin First (12:47)
• Step 2: Select Your Board Topics and Determine Board Titles (12:29)
• Step 3: Create Your Boards in Pinterest (5:29)
• Step 4: Write Keyword-Optimized Board Descriptions (6:25)
• Step 5: “Seed” Your Boards By Pinning 10 Amazing Curated Pins (OPPs) to Each Board (4:58)
• Step 6: Create Your “Brand Board” (3:54)
• Step 7: Put Your Boards in a Logical Order (3:02)

Chapter #8-A: Prepare to Add Your Original Content Pins (OCPs)

• Intro to this Chapter! (6:28)
• The Anatomy of the Perfect “Standard” Pin! (9:34)
• REMINDER: Access 10 Pinterest-Optimized Canva Pin Templates in the BONUSES section below!
• OPTIONAL: Learn Canva Design Basics! (Canva Design School)
• Write Your Keyword-Optimized Pin Descriptions & Pin Titles (19:33)
• Supplemental: One More Technique for Writing Keyword-Optimized Pin Descriptions (8:54)

Chapter #8-B: Add Your Original Content Pins (OCPs)!

• Tutorial: How to Add Your Original Pins to Your Pinterest Boards (Using Pinterest’s Native Scheduler) (18:25)

Chapter #9: Canva Hacks for Creating Pinterest pins that POP!

• Intro to this Chapter! (4:45)
• Canva Hacks for Ensuring Your Text is Legible (8:48)
• Canva Hacks for the Messaging of Your Pins (13:40)
• Canva Hacks for Highlighting Calls to Action (CTAs) (7:54)
• Canva Hacks for Dangling Your Irresistible Freebie (8:55)
• Canva Hacks for Subtly Branding Your Pins (7:13)
• One Last Canva Hack (Maybe my Favorite!) (6:52)

Chapter #10: Visually Optimize Your Profile – for Better Conversion!

• Intro to this chapter: Why Visually Optimize your Profile? (3:44)
• Choose and Add Your Profile Photo (2:42)
• Tutorial: Create Your Profile Photo in Canva & Upload to Pinterest (3:41)
• Create and Add Board Covers (10:05)
• Create and Add a Custom Cover Photo +CTA (6:05)

Next Steps

• Congrats! You finished! Here’s what’s next… (1:55)
• Link to Feedback Form for the Course – Thank you in advance for completing it!

About Jana Osofsky

Hello, there! I’m Jana Osofsky, a Content Strategist and Pinterest Educator for online coaches, course creators, service providers, and other online experts. I help clients and students create profitable content, amplify it using Pinterest, & book more clients!

Sale Page: Jana Osofsky – Pinterest with Purpose: Setting up a Strategic Profile

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