Jason Wright – Local SEO for Business
Description of Local SEO for Business
All-in-one SEO training that will move your local search results to the next level. Based on using WordPress, Jason packaged his techniques developed over 10 years into a series of 43 practical ‘over the shoulder’ videos that will help you get a clear SEO strategy for yours or your client’s business to dominate in map packs and local search.
What will you learn in Local SEO for Business
Module 1: Website Setup
- Lesson 1: Overview Video
- Lesson 2: Domains
- Lesson 3: Hosting & SSL
- Lesson 4: CDN
- Lesson 5: Marketing Workbook
Module 2: Tracking Setup
- Lesson 6: Overview Video
- Lesson 7: Google Analytics
- Lesson 8: Search Console
- Lesson 9: Bing Webmaster Tools
- Lesson 10: Keyword Tracking
Module 3: Initial Research
- Lesson 11: Overview Video
- Lesson 12: Keyword Research – Home Page
- Lesson 13: Keyword Research – Service Page
- Lesson 14: Local Search Analysis
- Lesson 15: NAPW & Bus Description
- Lesson 16: Image Optimizations
Module 4: Maps Setup
- Lesson 17: Overview Video
- Lesson 18: Google My Business
- Lesson 19: Bing Places
- Lesson 20: Facebook
- Lesson 21: Facebook – Adding locations
- Lesson 22: Apple Maps
Module 5: On-Page SEO
- Lesson 23: Overview Video
- Lesson 24: Silos, navigation
- Lesson 25: Taxonomies, archives, permalinks, sitemaps, and indexing
- Lesson 26: On Page Optimizations – Home Page & CRO
- Lesson 27: On Page Optimizations – Service Page
- Lesson 28: PageOptimizer Pro
- Lesson 29: Footer optimization
- Lesson 30: Location page/pages
- Lesson 31: Blogging
- Lesson 32: Schema
- Lesson 33: Open Graph
Module 6: Off-Page SEO
About Jason Wright
While serving in the military, Jason developed a never quit attitude, this mindset helped him in both work and life. Jason gained hands on experience working in the digital marketing departments of Disney, Myspace and Playboy. He took all he learned from these roles to take the leap and start his own business doing something he was passionate about; local SEO.
“Every local business starts with a single location, which can eventually grow into a national chain. My passion is to help those businesses grow, and SEO is an essential part of it.”
Stemming from an analytical background, Jason has always questioned qualitative results and gave preference to quantitative tests. He is the founder of Marketing by Data, a Marketing and SEO consulting firm for corporate and small businesses. In 2019, he has helped generate over $10M for his clients.
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