John Colley – Copywriting Masterclass

Copywriting Masterclass Course is based on my extensive experience of Udemy

• My course on Udemy Strategic Course Design was just the start
• I have created 8 Udemy Courses of my own
• I have interviewed over 70 Udemy Course Instructors, learning their secrets along the way I have enrolled in over 100 Udemy Courses and have critically analysed their content, structures and descriptions

Imagine what creating Udemy Courses will be like after you have taken this Course.

That feeling of being overwhelmed by the whole course creation process will evaporate.

The whole experience will be so much easier and faster and above all it will become enjoyable as you will know exactly what to do.

When you launch your new Course, it will have real impact in the Udemy market place and attract many more students. In this Course you will learn:

• How to write copy that is more compelling to your audience
• How to understand what makes your audience tick
• A clear framework for constructing your offer to your audience
• How to turn copywriting into a simple and replicable process
• How to ensure that your Course will out sell your competitors
• Bonuses include Extra Lectures that you can include to increase your impact and your interaction with your students
• And much, much more…

What will you learn in Copywriting Masterclass?

Introduction

• Introduction (4:42)
• How To Navigate This Course – Watch This Video (3:29)

The Psychology of Selling

• Get Your Psychology Right! (6:20)
• 13 Sales Buttons You Need to Know How to Push (6:58)
• Copywriting to Sell 10 Steps you must Know (5:54)
• What are the Eight Universal Motivators? (6:34)
• How to Overcome Objections (7:59)

12 Secret Steps to Mastering the Basics of Copy Writing

• 12 Secret Steps – Introduction (2:00)
• 12 Steps – AIDA (1:36)
• 12 Steps – Audience (1:54)
• 12 Steps Format (2:01)
• 12 Steps – Pain (1:51)
• 12 Steps – Scarcity (2:22)
• 12 Steps – Objections (2:20)
• 12 Secret Steps – Headlines (2:16)
• 12 Secret Steps – Risk (2:19)
• 12 Secret Steps – Benefits (2:19)
• 12 Secret Steps – Simplicity (1:53)
• 12 Secret Steps – Readability (2:34)
• 12 Secret Steps – Endorsements (2:30)
• 12 Secret Steps – Summary and Wrap Up (3:06)

Copywriting Formulation – Understanding the Building Blocks of Great Copywriting

• Introduction to Copywriting Formulation (2:13)
• Starting with AIDA (5:57)
• PAS Problem Agitation Solution (3:57)
• The 4 Ps (2:56)
• QUEST (3:42)

Images

• Getting Your Images Right (2:06)

BASICS: How to Edit Sales Copy

• Can You Write Better Sales Copy? (5:43)
• 20 Ways to Write Better Copy (11:16)
• Seven Guidelines for Editing (6:24)

How to Write Headlines

• What You Need to Know to Write Great Headlines (5:56)

Writing Great Sales Copy

• 14 Step Formula to Writing Great Sales Copy (6:03)

Copywriting for Online Course Landing Pages

• Step 1 – The Header and Sub Header (2:11)
• Step 2 Defining the Problem (2:53)
• Step 3 Reveal Your Solution (2:12)
• Step 4 Credentials (2:34)
• Step 5 Demonstrate the Benefits (3:31)
• Step 6 Social Proof (3:39)
• Step 8 Add Bonuses (1:36)
• Step 9 Guarantees (2:39)
• Step 10 Scarcity (3:18)
• Step 11 Call to Action (3:17)
• Step 12 Give a Warning! (1:47)
• Step 13 – Give a Reminder (2:07)
• Step 14 – End with a P.S. (1:47)

The Full Draft of the Course Description

• Online Course Landing Page Example (5:48)

UDEMY: Copywriting for Online Course Titles and Course Goals

• Copywriting for Online Course Titles (7:26)
• Copywriting for Course Goals (3:33)
• Copywriting and SEO for Course Descriptions (4:16)

Copywriting for Long Form Sales Letters

• Five Formulations for Sales Letters (2:38)
• The Five Point Sales Letter Formula (3:12)
• The Seven-Step Copywriting Formula for Sales Letters (4:32)
• The Nine Point Formula (5:32)
• The 18 Step Sales Letter (6:24)
• 21 Part Sales Letter Formula (8:12)
• Bonus: 32 Step Power Copywriting Formula (7:42)

Build It With Us Course Sales Letter

• Case Study – Build it With Us Course Commentary on Sales Letter (6:09)
• Case Study – Build It With Us Course Original Draft of Sales Letter
• Case Study – Build It With Us Course Amended Draft
• Case Study – Build It With Us Course – Amended Draft Clean Copy

Copywriting for Blog Posts

• Copywriting for Blogs – Introduction (8:41)
• A Simple Formula for Blog Posts (3:56)
• Blog Post Copywriting Formula (9:13)
• Blog Post Editing Check List (8:20)
• Copywriting for Bullet Points (5:06)
• Copywriting for Testimonials (5:40)

Copywriting for High Converting Promotional Videos

• How to Create a High Converting Promotional Video (6:22)
• The Promotional Video for This Course Following the Script (1:54)
• The Promotional Video – Version 2 (2:02)
• Promotional Video Script Checklist
• 2018 Update; The Formula for a Promotional Video (3:42)
• 2018 Copywriting Course Promotional Video (2:44)

Copywriting for Landing Pages

• Copywriting for Landing Pages (4:04)

Copywriting for Video Sales Letters

• What is a Video Sales Letter? (2:49)
  How To Write an Attention Grabbing Video Sales Letter Headline (3:22)
  Video Sales Letter Basics (3:31)
  Video Sales Letter Outline (7:03)

Copywriting for Email

• Copywriting for Email (6:33)
• ACTIVITY: Analysis of a Long Form Story Telling Email (7:09)
• Email Copywriting Analysis 1 (5:17)
• How to Write Effective Welcome Emails (9:51)

Copywriting for Twitter

• Copywriting for Twitter: Entertain and Engage – Be Brief! (6:57)

Conclusion and Course Wrap Up

• Conclusion and Course Wrap Up (3:03)

About John Colley

John began his career as a British Army Officer, graduating from the Royal Military Academy Sandhurst in 1984.

After five years service, John elected to change career and entered Finance. The next twenty five years saw him work for a series of major Banking Organisations (ABN Amro, Security Pacific, West DeutscheLandesbank and Societe Generale).

In 2001 John co-founded his first Boutique Advisory firm, Pall Mall Capital and was involved as a co-founder of a second firm, IAF Capital in 2008.

John specialises in the Technology Sector and has expertise in Startups, Business Strategy, Online Marketing, Capital Raising, Mergers and Acquisitions and Exits.

John is the Author of the Six Minute Strategist Blog (http://jbdcolley.com), the Online Learning Podcast on iTunes and is a best selling business course creator (+5500 students)

John is a Graduate from Cass Business School (London) with an MBA with Distinction and is a Fellow of the Chartered Institute for Securities and Investments.

I enjoy sharing my experience through teaching and creating insightful and actionable e-learning courses.

Sale Page: John Colley – Copywriting Masterclass

Find out more Internet Marketing Courses