John Shea – The Seo Consulting Blueprint

John Shea – The SEO Consulting Blueprint

This A-Z Blueprint Will Teach You How To Build Your Own SEO Consulting Business

Let’s go through the “pains” of starting your own SEO consulting business…

Pain #1: How Do I Start My Own SEO Agency Website & Business?

I walk through my own personal agency site and show you exactly how to set one up yourself using the WordPress platform. I reveal everything I’m doing myself so you can model it. I even walk you through concepts of starting your business LLC.

Pain #2: How Do I Start Getting SEO Clients?

I’m going to walk you through actual case studies of how I landed both web design and SEO clients using various different methods. I leave nothing on the table and show you everything you need to know to do this yourself. This section alone includes over 3 hours of tactics and methods.

Pain #3: I’m Not Good At Closing Sales

I’m going to share methods on how you can start closing sales right over the phone. One of the biggest issues with closing clients is actually getting them to move forward with saying “yes” and getting that first invoice paid.

Pain #4: How Do I Manage Leads & Automate Client Outreach?

I’m going to show you the exact CRM tools I use to collect prospect information and keep track of the progress you make with each lead. This will help you stay organized and automate as much as possible.

Pain #5: Ok Now I Have Clients, How Do I Do The SEO Work?

I walk you through a step by step task list I use for my clients on a monthly basis. You can copy this exact list and modify it as needed for your own clients. The task list has 6+ months of very specific tasks you can do yourself or outsource with a virtual team.

Pain #6: There Are So Many SEO Tools Out There, What Do I Really Need?

I have specific videos covering various tools that I use in my business and why they are important. You will know exactly what tools you can incorporate into your consulting business.

Pain #7: I’d Rather Focus On Sales and Not Do Any Of The SEO Work

I dedicate an entire week to showing you outsourced SEO service providers you can use to literally outsource ALL of the work if you choose to. I give you the option of either doing it yourself or simply letting others handle all the work for you.

Pain #8: I’ve Already Invested In Other SEO Courses, How Is This Different?

I spent thousands on various SEO courses, I started taking action on as much as possible but quickly found there were many ‘gaps’ in areas a lot of these other courses didn’t cover. That’s exactly why I built this course based on my own experiences of trial and error.

Your Instructor: John Shea

I run the online blog No Shame Income where I share what’s working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, WordPress & More.

I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Course Curriculum

Module 1 – Introduction To The Course

• What To Expect From This Course (2:00)
• Action Steps (4:07)
• Course Expectations and Getting Help From Me (9:39)
• Frequently Asked Questions (1:45)
• The Brutal Truth About Mindset And Why You Should Take This Course Seriously (27:05)

Module 1 – The Basics Of SEO

• An Introduction To SEO & How Google Search Works (10:17)
• Analyzing a Google Search Page (3:44)
• The Basics of On-Page SEO (7:25)
• Yoast SEO for WordPress (1:51)
• Examples Of Ranking Articles (11:02)
• Business Rankings for Local Business (2:29)
• Keyword Research (5:14)
• Walking Through an Example Audit For a Local Business (4:21)
• More Resources For Learning SEO (7:30)

Module 1 – Building a Simple Agency Website

• Should You Focus On a Specific Niche & Service Offering? (4:19)
• Getting Creative With Your Agency Name (2:15)
• Registering a Domain (1:15)
• Web Hosting (9:01)
• Setting Up Your Website With WordPress (1:09)
• Creating a Professional Email Address (1:34)
• Recommended Themes & Plugins (2:25)
• Website Graphics & Business Cards (2:29)
• Walking You Through My Agency Website (9:55)
• Student Case Study – Modern Animal Agency Website (1:57)
• Student Case Study – Purr Traffic Agency Website (2:32)
• Offering Web Design & SEO? (2:11)

Module 2 – Setting Up Your New Business

• Starting Your Own Company (1:58)
• Registering an LLC (1:45)
• Setting Up Your Business On Google+ & Yelp (2:50)
• Why Having a Partner Will Help Grow Your Agency (2:43)

Module 2 – A Project Management Approach To SEO Tasks

• Introduction To This Section & My Software Evolutly (12:28)
• Introduction To Trello (3:23)
• Trello Setup & Demo (10:50)
• Trello SEO Overview (6:35)
• Google My Business (2:17)
• Bing Places (2:03)
• Apple Maps (2:05)
• Bing Webmaster Tools (6:14)
• Google Search Console (3:02)
• WordPress Plugins (2:32)
• Buffer Social Media Syndication (4:50)
• Jetpack Social Media Syndication (8:25)
• Pretty Link Lite – Setup a Review Link (2:39)
• Marketers Center Services (7:35)
• Schema Markup (7:52)
• Content (4:21)
• Google Shares (1:39)
• Brightlocal Reports (4:39)
• SEO Powersuite Audit (5:19)
• On-page SEO (5:23)
• Silo Structure (2:24)
• Final Walk Through (2:52)

Module 3 – How To Acquire New Clients

• Introduction To Getting Clients For Your Agency (2:35)
• Video & Photo Tools (3:10)
• Creating Valuable Website & Local SEO Analysis Videos For Potential Clients (5:34)
• Prospecting Strategy #1 – Hot Lead Finder (6:47)
• Prospecting Strategy #2 – Scopeleads – Automate Email Outreach (11:52)
• Prospecting Strategy #3 – Finding Businesses That Already Spend Money (9:18)
• Prospecting Strategy #4 – Using LinkedIn To Approach Prospects (13:57)
• Using Moz Local (6:18)
• An Example Prospect Video That Landed Me a $750/month Client (8:10)
• An Example Prospect Video That Landed Me a $500 Website Design Client (5:50)
• Template Emails For Contacting Potential Clients (1:11)
• Examples Of Bad Cold Emails (9:11)
• Following Up With a Cold Call (3:25)
• Offering To Meet Clients In Person (1:38)

Module 3 – Using UpWork To Land Clients

• Case Study & Interview: My Student Deepak Is Doing $10k/Month With UpWork (48:04)

Module – 4 CRM Tools & Automation

• Introduction To This Module (1:09)
• Getting Started With Nutshell (4:23)
• Setting Up a Lead System In Nutshell (5:01)
• Integrating Wufoo Contact Forms (2:03)
• Using Google Drive as a CRM (3:18)

Module 5 – Closing Sales, Proposals & Invoicing Clients

• Introduction To This Module (1:45)
• Providing Clients With a Proposal For SEO (5:22)
• Contracts For Your Work (2:41)
• How To Invoice Clients (2:54)
• Creating Case Studies After Getting Positive Results For Clients (2:15)

Module 5 – Working With Clients & Communication

• Onboarding (1:27)
• Types Of Clients You Will Work With (3:29)
• Scheduling Bi-weekly or Monthly Calls (1:38)
• Taking Notes & Being Hands Free (1:29)
• Organization For Next Steps, Scheduled Calls & More (3:07)
• The Importance Of Regular Communication (1:52)
• The Mentality Between Getting a $300 Client vs. a $1000 Client (12:06)
• Listen to Client Phone Calls (1:48)

Module 6 – SEO Tools, Landing Pages and Other Services I Use

• Introduction To This Module (1:28)
• SEO Powersuite (4:18)
• LongTail Pro Keyword Research (3:55)
• UpCity Local SEO (12:13)
• Brightlocal (7:19)
• GeoRanker For Checking Your Rankings (1:26)
• SEMRush (5:31)
• Sales Genie (4:10)
• Leadpages & Thrive Themes (2:19)
• Unbounce (2:55)
• Ahrefs (3:52)
• iWriter (2:30)
• CallRail (4:07)
• Social Media Auto Posting: JetPack & Buffer (5:47)
• Infinite WP – Website Management (2:00)

Module 7 – Outsourcing SEO & Becoming The Middle Man

• Introduction To This Module (3:02)
• Should I Outsource Or Do The Work Myself? (2:07)
• Pricing Your Services Higher (6:54)
• Bartering Services (2:48)
• 51 Blocks (6:32)
• 51 Blocks – Case Study & Sample Report (6:20)
• Mark Herre – SEOGame (3:15)
• Marketers Center (8:35)
• PosiRank (7:55)
• FatJoe.co (6:41)
• The Hoth (11:52)
• Web Ranker 2.0 (5:05)
• Warrior Forum (3:20)
• Lightning Rank (8:28)
• Serpchampion (1:49)
• Diggity Links (2:17)

Module 7 – Hiring On UpWork

• Becoming a Client on UpWork (1:56)
• Finding Freelancers (2:17)
• Creating a Job & Hiring (6:06)

Module 8 – Conclusion & Focusing On Staying Consistent

• Staying Focused On Your Business (2:19)
• Conclusion To The Course (1:19)

Bonus: Coaching Calls

• Coaching Call #1 – Mindset & Focus (59:28)
• Coaching Call #2 – Getting Clients (63:25)
• Coaching Call #3 – Outsourcing SEO & Web Design (49:24)
• Coaching Call #4 – Client Organization & Systems (52:34)
• Coaching Call #5 – Creating Better Client Proposals (60:03)
• Coaching Call #6 – Setting Up Social Media Automation With Jetpack and Buffer For Your Client Sites (54:41)
• Coaching Call #7 – Using Virtual Assistants To Build White-Hat Backlinks At Scale (57:19)

Bonus: Interviews With Successful Digital Marketing Agencies

• Interview With Matt Anton Of NJ SEO (32:25)
• Interview with Jason Swenk of JasonSwenk.com (35:41)
• Interview with Korey Kashmer of Kashmer Interactive (44:10)
• Interview with Rahul Alim of CustomCreatives.com
• Interview with Terry Samuels Of Salterra Web Services (28:51)
• Interview With Trevor Cherewka Of Smashing Pixels (41:17)
• Interview With Lance Bachmann Of 1SEO.com (21:53)

Bonus: Google My Business Course

• Free Google My Business Course (1:06)

Bonus: Closing Client Case Studies

• The ‘Bad Client’ Case Study – My Worst Client Experience (29:47)
• The $500 ‘Audit Flip’ Outsourcing SEO Case Study (8:44)

Sale Page: John Shea – The SEO Consulting Blueprint

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