Jon Loomer & Andrew Foxwell – Campaign Budget Optimization Training

Jon Loomer & Andrew Foxwell – Campaign Budget Optimization Training

Topics Covered

• What is Campaign Budget Optimization?
• What “problem” does CBO seek to solve?
• How Facebook sees CBO vs. the reality for advertisers
• Prospecting strategies with CBO
• Remarketing and CBO
• Sustainable CBO budgeting strategies
• CBO and creative rotation
• The “breakdown effect”
• What’s working on CBO for advertisers around the world
• ​Bidding techniques the pros are using with and without CBO
• Value-based audiences people are seeing success on
• What’s essential to test on Facebook moving into 2019

What You’ll Learn

In this one-part course, you’ll learn everything you’ve ever wanted to know about CBO, how to use it to successfully grow your accounts and other bidding strategies and value-based audiences that advertisers are seeing success with.

You’ll receive the following:

• Step-by-step guide to setting up the CBO the right way, with Andrew and Jon leading you through the entire process
• Real-time scenarios and screenshots from folks already using CBO and how they’re translating those results into action
• Resource list of helpful videos, tutorials, and articles for additional clarity and context
• How to structure audience and creative tests with CBO
• Much more!

Who Is This For?

If you’re wondering how the forthcoming shift to campaign budget optimization (CBO) will impact your Facebook and Instagram ads, this course is definitely for you! This one-part course is also for you if:

• You want to know exactly how CBO is being effectively deployed around the globe
• You’re curious about the types of audience and bid tests being run on CBO now
• You feel like other marketers and agencies know something you don’t when it comes to CBO
• You ​want to grow and scale your ad account sustainably, utilizing the most proven tactics out there
• You’ve already set up some CBO campaigns but you’re not sure if you took the proper steps
• You haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward

Who is Andrew?

Since co-founding Foxwell Digital, Andrew Foxwell and his wife Gracie have worked with over 250 businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.

Past and present clients include Square, Eventbrite, Fitbit, KIND Snacks, Convince & Convert, Grand Ole Opry, and more. Andrew is a frequent contributor to Jon Loomer’s Pubcast, co-host of the Ecommerce Influence podcast, and has been featured in the New York Times, TechCrunch, and various other print/online publications.

When he’s not running Facebook ads, Andrew’s passions include being a proud goldendoodle dad and kayaking across Wisconsin’s beautiful lakes and rivers. Learn more about Andrew at foxwelldigital.com.

Sale page: Jon Loomer & Andrew Foxwell – Campaign Budget Optimization Training

Find out more Business & Marketing Courses

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.