Jon Loomer & Andrew Foxwell – Campaign Budget Optimization Training
- What is Campaign Budget Optimization?
- What “problem” does CBO seek to solve?
- How Facebook sees CBO vs. the reality for advertisers
- Prospecting strategies with CBO
- Remarketing and CBO
- Sustainable CBO budgeting strategies
- CBO and creative rotation
- The “breakdown effect”
- What’s working on CBO for advertisers around the world
- Bidding techniques the pros are using with and without CBO
- Value-based audiences people are seeing success on
- What’s essential to test on Facebook moving into 2019
What You’ll Learn
In this one-part course, you’ll learn everything you’ve ever wanted to know about CBO, how to use it to successfully grow your accounts and other bidding strategies and value-based audiences that advertisers are seeing success with.
You’ll receive the following:
- Step-by-step guide to setting up the CBO the right way, with Andrew and Jon leading you through the entire process
- Real-time scenarios and screenshots from folks already using CBO and how they’re translating those results into action
- Resource list of helpful videos, tutorials, and articles for additional clarity and context
- How to structure audience and creative tests with CBO
- Much more!
Who Is This For?
- You want to know exactly how CBO is being effectively deployed around the globe
- You’re curious about the types of audience and bid tests being run on CBO now
- You feel like other marketers and agencies know something you don’t when it comes to CBO
- You want to grow and scale your ad account sustainably, utilizing the most proven tactics out there
- You’ve already set up some CBO campaigns but you’re not sure if you took the proper steps
- You haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward
Who is Andrew?
Since co-founding Foxwell Digital, Andrew Foxwell and his wife Gracie have worked with over 250 businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.
Past and present clients include Square, Eventbrite, Fitbit, KIND Snacks, Convince & Convert, Grand Ole Opry, and more. Andrew is a frequent contributor to Jon Loomer’s Pubcast, co-host of the Ecommerce Influence podcast, and has been featured in the New York Times, TechCrunch, and various other print/online publications.
When he’s not running Facebook ads, Andrew’s passions include being a proud goldendoodle dad and kayaking across Wisconsin’s beautiful lakes and rivers. Learn more about Andrew at foxwelldigital.com.
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