Jonathan Dane – Google Adwords Mastery

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), Google Adwords Mastery simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

What You’ll Learn In Google AdWords Mastery

Google AdWords Basics

• What Is Google AdWords? + VIDEO (2:29)
• The History of AdWords
• The AdWords Auction
• Targeting & Budget Control
• Data Insights + VIDEO (1:57)
• Structure of AdWords + VIDEO (3:32)
• Search vs Display + VIDEO (5:20)
• PPC Temperatures + VIDEO (17:29)
• AdWords Research + VIDEO (2:58)
• Terminology & Language + VIDEO (7:35)
• The BIG Picture

AdWords Search

• Keywords – What Are They?
• Keyword Match Types + VIDEO (3:39)
• Search Terms + VIDEO (1:55)
• Negative Keywords + VIDEO (3:20)
• Quality Scores + VIDEO (4:09)
• Bidding + VIDEO (5:32)
• Ad Copy + VIDEO (3:54)
• Ad Extensions + VIDEO (5:39)
• Multi Intent Keywords & Temperatures + VIDEO (3:07)

AdWords Display

• What Is The Display Network?
• Setting The Stage + VIDEO (4:12)
• Display Keywords (Contextual Targeting) + VIDEO (3:12)
• Placements + VIDEO (2:47)
• Topics + VIDEO (3:19)
• Interests + VIDEO (4:54)
• Demographics/Geographies/Languages
• Layer Targeting + VIDEO (2:55)
• Gmail Ads + VIDEO (4:24)
• Ads In Mobile Apps + VIDEO (4:53)
• Additional Settings + VIDEO (3:35)
• Ad Types & Where To Build Them
• Temperatures & Mini Baits
• Building Your Display Funnel + VIDEO (3:34)

Remarketing

• What Is Remarketing?
• Setting Remarketing Up + VIDEO (8:06)
• Negative Audiences + VIDEO (2:46)
• Customer Match + VIDEO (1:53)
• Similar Audiences + VIDEO (1:47)
• Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
• Different Types of Remarketing + VIDEO (3:14)

Google Shopping

• What Is Google Shopping?
• Setting Up Google Merchant Center
• Setting Up Your Data Feed
• Connecting Your Data Feed + VIDEO (2:52)
• Writing Product Titles
• Product Descriptions
• Images & Prices
• Campaign Structure + VIDEO (5:22)
• Remarketing Optimizations + VIDEO (3:28)
• Bidding Rules & Automation + VIDEO (3:16)
• Drive Leads With Google Shopping? + VIDEO (2:07)

YouTube

• YouTube Stats
• Types of YouTube Campaigns & Networks
• Types of Video Ads + VIDEO (2:51)
• YouTube Targeting + VIDEO (3:28)
• Creating The Actual Video Ad + VIDEOS (2:36)
• Strength of Audiences
• Understanding New Metrics + VIDEO (3:26)

Setting Things Up For Success

• Navigating The AdWords Interface + VIDEO (8:51)
• Connecting Accounts
• Conversion Tracking + VIDEO (5:13)
• Research For Search – The Keyword Planner + VIDEO (4:10)
• Research For Display – The Display Planner + VIDEO (3:18)
• Building Your First Campaign + VIDEO (8:31)
• Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
• The Display & Video Ad Group Structure + VIDEO (3:19)
• The Iceberg Effect + VIDEO (5:58)
• Budgets & Bids + VIDEO (4:20)
• Additional Tracking Options + VIDEO (3:26)

AdWords Editor

• What It Is & Where To Get It
• Shortcuts For Quickness + VIDEO (4:25)

Optimization Work

• Daily Alerts + VIDEO (3:03)
• Weekly Routines + VIDEO (19:28)
• Monthly Routines + VIDEO (11:07)
• Filters + VIDEO (2:50)
• Attribution Models + VIDEO (3:55)

Script/Rule Automation

• Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth

• Scaling Search + VIDEO (3:57)
• Scaling Display + VIDEO (2:50)

The Most Important Things To Remember

• Sacrificing Metrics + VIDEO (1:55)
• Granularity = More Control + VIDEO (1:35)
• Landing Page Importance
• Smoke Testing + VIDEO (2:40)
• See You On Slack!

Sale Page: Jonathan Dane – Google Adwords Mastery

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.