Jonathan Dane – Google Adwords Mastery

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), Google Adwords Mastery simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

What You’ll Learn In Google AdWords Mastery

Google AdWords Basics

• What Is Google AdWords? + VIDEO (2:29)
• The History of AdWords
• The AdWords Auction
• Targeting & Budget Control
• Data Insights + VIDEO (1:57)
• Structure of AdWords + VIDEO (3:32)
• Search vs Display + VIDEO (5:20)
• PPC Temperatures + VIDEO (17:29)
• AdWords Research + VIDEO (2:58)
• Terminology & Language + VIDEO (7:35)
• The BIG Picture

AdWords Search

• Keywords – What Are They?
• Keyword Match Types + VIDEO (3:39)
• Search Terms + VIDEO (1:55)
• Negative Keywords + VIDEO (3:20)
• Quality Scores + VIDEO (4:09)
• Bidding + VIDEO (5:32)
• Ad Copy + VIDEO (3:54)
• Ad Extensions + VIDEO (5:39)
• Multi Intent Keywords & Temperatures + VIDEO (3:07)

AdWords Display

• What Is The Display Network?
• Setting The Stage + VIDEO (4:12)
• Display Keywords (Contextual Targeting) + VIDEO (3:12)
• Placements + VIDEO (2:47)
• Topics + VIDEO (3:19)
• Interests + VIDEO (4:54)
• Demographics/Geographies/Languages
• Layer Targeting + VIDEO (2:55)
• Gmail Ads + VIDEO (4:24)
• Ads In Mobile Apps + VIDEO (4:53)
• Additional Settings + VIDEO (3:35)
• Ad Types & Where To Build Them
• Temperatures & Mini Baits
• Building Your Display Funnel + VIDEO (3:34)

Remarketing

• What Is Remarketing?
• Setting Remarketing Up + VIDEO (8:06)
• Negative Audiences + VIDEO (2:46)
• Customer Match + VIDEO (1:53)
• Similar Audiences + VIDEO (1:47)
• Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)
• Different Types of Remarketing + VIDEO (3:14)

Google Shopping

• What Is Google Shopping?
• Setting Up Google Merchant Center
• Setting Up Your Data Feed
• Connecting Your Data Feed + VIDEO (2:52)
• Writing Product Titles
• Product Descriptions
• Images & Prices
• Campaign Structure + VIDEO (5:22)
• Remarketing Optimizations + VIDEO (3:28)
• Bidding Rules & Automation + VIDEO (3:16)
• Drive Leads With Google Shopping? + VIDEO (2:07)

YouTube

• YouTube Stats
• Types of YouTube Campaigns & Networks
• Types of Video Ads + VIDEO (2:51)
• YouTube Targeting + VIDEO (3:28)
• Creating The Actual Video Ad + VIDEOS (2:36)
• Strength of Audiences
• Understanding New Metrics + VIDEO (3:26)

Setting Things Up For Success

• Navigating The AdWords Interface + VIDEO (8:51)
• Connecting Accounts
• Conversion Tracking + VIDEO (5:13)
• Research For Search – The Keyword Planner + VIDEO (4:10)
• Research For Display – The Display Planner + VIDEO (3:18)
• Building Your First Campaign + VIDEO (8:31)
• Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)
• The Display & Video Ad Group Structure + VIDEO (3:19)
• The Iceberg Effect + VIDEO (5:58)
• Budgets & Bids + VIDEO (4:20)
• Additional Tracking Options + VIDEO (3:26)

AdWords Editor

• What It Is & Where To Get It
• Shortcuts For Quickness + VIDEO (4:25)

Optimization Work

• Daily Alerts + VIDEO (3:03)
• Weekly Routines + VIDEO (19:28)
• Monthly Routines + VIDEO (11:07)
• Filters + VIDEO (2:50)
• Attribution Models + VIDEO (3:55)

Script/Rule Automation

• Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth

• Scaling Search + VIDEO (3:57)
• Scaling Display + VIDEO (2:50)

The Most Important Things To Remember

• Sacrificing Metrics + VIDEO (1:55)
• Granularity = More Control + VIDEO (1:35)
• Landing Page Importance
• Smoke Testing + VIDEO (2:40)
• See You On Slack!

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