Jonathan Goodman – Online Trainer Academy

Here’s What’s Included:      

• Module 1: Getting Starter

The first module lays down the foundation for the lessons to come. In it, Jon Goodman, the course creator and presenter, talks about how to use the textbook and digital portal together to maximise how you learn.
Straight away, Jon addresses some fundamental business principles you’ll need to create not only a profitable online business but an offline business that makes money too.
In module 1 you’ll address some of the most common questions personal trainers have when starting out, inducing how to define a niche, choosing a business name, creating a USP and how to get a couple of clients straight away so that you can hit the ground running.

• Module 2: Structuring Your Business

The purpose of module 2 is to get your business running like a well oiled machine (Jon’s words, not mine). You’ll learn fitness business basics, including:
How to develop, package, and price your programs.
The benefits of a hybrid model and how it can work for you.
Business systems such as productivity, software, etc.
How to get renewals and referrals so you have a steady stream of clients.
What you need to know about legalities and finding a lawyer.
In short, by the end of module 2 you’ll have your packages, prices and a business model set up, a good idea for what software to use, a better understanding of business legalities and a few strategies for gaining referrals and ensuring renewals.

• Module 3: Taking Care of Clients

I was a little surprised and delighted to see a whole module dedicated to taking care of clients. It’s not something most business owner talk about and it’s certainly not something you see being taught everyday.
However, being an ex personal trainer and now a website designer to personal trainers, taking care of clients is something I not only emphasise myself but also teach my clients.
In the chapters of this module, Jon talks about whether you can actually assess clients online and the validity of those assessments, celebrating little wins with your clients and using the tools available to you to make sure you acknowledge your clients’ hard work.
Also included in the module is whether you can use training templates, when to use them and what considerations you need to take when creating specific training programmes for individual clients.

• Module 4: How to Get Clients

How to get clients is usually where most PT’s would like to jump in. But in good business fashion, the module on how to get clients is one of the last to learn. Presumably because there’s no point having a ton of clients if you don’t have the systems in place to serve those clients to your best ability.
In module 4 you’ll learn how to use your existing network to get more leads, how to build out your list of contacts and how to attract potential list of clients that aren’t just made up of your friends and family members.
You’ll also cover important marketing topics like Facebook Groups, email marketing and Facebook ads. It might sound complex but don’t worry, each marketing strategy comes with its own how to guide and scripts you can copy and paste.

• Module 999: Skills

The final module is more of a skills add on to compliment the other modules. IN it you’ll learn about sales, sales copywriting, getting testimonials and becoming an expert.
You’ll also get answers to common questions like the difference between posting on Facebook Pages and posting on Facebook Groups, how to hire a virtual assistant and what to do if your gym doesn’t approve of your online training.
In short, Module 999 contains the less essential skills you need to get going and scale.
Bonus Mini Courses
The latest version of the Online Trainer Academy comes with 4 Bonus Mini Courses to help those who are not familiar with particular areas of online marketing or task management develop the skills necessary to launch an online personal training business.

• ​Mini Course 1: Finish What You Start

This course provides practical advice to all those personal trainers who are very god at procrastinating, coming up with ideas without making them happen or simply never getting to the end of their task list.
Becoming better at organising both your thoughts and your tasks and making sure you finish everything you started will help you become more efficient, productive and eventually achieve more as an online trainer.

• Mini Course 2: Fitness Instagram Mastery

Instagram is one of the online platforms where you can build a targeted audience that are interested in the services your provide and the niche you have.
The more online marketing is shifting towards visual content, especially videos and stories, the more important platforms like Instagram will become
You can learn how to master Instagram marketing and make out the most of your online training business’ profile.

• Mini Course 3: Create Your First Website (Or Make Your Website Better)

This is our area of expertise and we created this course to help trainers who don’t understand how fitness websites work understand the most important elements of creating a successful online personal training web presence.
You can learn the secrets to keeping your fitness website pretty, purpose built and also with your ideal customer in mind so they get an excellent user experience and feel encouraged to get in touch to find out more.

• Mini Course 4: Facebook Ads for Online Trainers

Outbound Marketing can be the right choice when it comes to generating more leads for your online fitness business. Knowing the ins and outs of how to create a winning Facebook Ad is essential if that’s your chosen platform to promote your services.
This mini course will teach you how to create an ad with your target market in mind to maximize the ROI and gain new clients.

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