Jose Caballer (The Futur) – Advanced Strategy Bundle
CORE
Strategy Kit
Defining brands and designing websites taken to the next level. That is what CORE is all about. This is what agencies like Blind are able to do
Why buy the CORE Strategy Kit?
If you went to a traditional design school, you learned how to design logos, photoshop images, and layout type for print and screens. But you didn’t learn how to architect a brand with real clients. So when a client approaches you to help them rebrand and build a website, you jump in and design. Deep into the project you realize what many of us in the industry have experienced— endless rounds of revisions, subjective feedback like “My wife doesn’t like it”, only to see any profit vaporize right before your eyes. Frustration sets in.
The problem? It’s really difficult to define a brand and even more difficult to design a site for a user that you don’t understand. What features and functions should you include? What’s important to them? Where do you start? That’s where CORE steps in.
We designed CORE to be a collection of 3 key exercises that help you define the brand, build user personas and prioritize goals (marketing, revenue and efficiency) with your clients. How? We simplify a complex process and break a brand into 7 primary attributes, like: voice/tone, culture and benefit/impact. By providing your clients with these prompts, you’ll be able to engage with them and elicit answers that are meaningful to them. Sounds simple? It is. We designed it that way. That’s just the beginning.
What is included in the core strategy kit?
Brand Definition Exercise : A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that allow for a group to create this together.
User Definition Exercise : In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.
Goals Definition Exercise : Imagine being able to get clear prioritized business goals from your client. This exercise does that for you.
Facilitation Handbook : A step-by-step handbook on how to facilitate a CORE Session
CORE Workbook and Examples
3 Real Life End-to-End Project Example
Design Directions/Stylescapes
CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner and engage at the highest level of brand strategy.
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