Josh Oakes – Local Market Recovery

A step-by-step ‘road map’ to immediately attract local customers to your experiences

If your tour business historically relied heavily on international customers, you’re probably worried right now that your business and livelihood are at risk with impending fear of “closing down” for good…

Who’s the program for? This program is perfect…

• If you’ve relied heavily on international tourists and quickly need to find new customers locally…
• If you haven’t had a lot of success attracting domestic customers in the past and are skeptical about the relevance of your experiences to this market…
• If you believe that ‘local’s won’t pay for your tour experiences or they’ll just “do it themselves”…
• If you don’t really know how to pivot, to segment your market and create an experience that speaks to a VERY specific market segment. Because remember, people won’t want something they can get anywhere, anyhow…
• If you’ve had a small percentage of domestic bookings previously but need to increase them to make up for the damage Covid has caused with international travel markets…
• If you want to grow your business quickly. To find local market segments who’s problems you can solve, desires you can satiate, or give local customers something totally unique that they desperately want or need. All while guaranteeing long term success…
• If you’re unsure how to write and position your marketing copy so that it speaks to your customer’s pains, challenges and desires…
• If marketing isn’t your ‘thing’ and you have no idea how your marketing needs to change to reach a different audience

What You’ll Learn In Local Market Recovery

Step 1 – How to find and choose a relevant market segment(s)

How to get crystal clear on exactly who your target customer(s) are going to be and intimately understand their needs and desires.

Step 2 – How to prove your concept solves a burning pain and satiates a deep desire..

Deep dive customer research techniques

How to find people in your target local segment and get them to open up and tell you exactly what they want

Top tips, do’s and don’ts to extract the kind of valuable insights that will almost certainly guarantee your experiences sell wildly

Common research ‘mistakes’ and how to avoid them

Step 3 – How to ‘iron out the creases’ and build an experience that you’re certain is exactly what your new customer wants.

How to get the right people committed to ‘test driving’ your adapted or re-created experiences

A framework for an ultra successful familiarisation experience

Feedback 101. How to do this right

Step 4 – Pricing 101 for a locally geared experience

A ‘step by step’ to pricing a locally geared experience for maximum profit

Dispelling local market pricing ‘myths’

Top pricing tips and 6 mistakes to avoid

Step 5 – Changing your messaging and writing copy that ‘speaks’ to your new audience

3 super simple writing techniques when targeting a new market

Why what’s worked before almost certainly won’t work now

How to get your chosen new market saying ‘Yes! That’s exactly what I want’

Step 6 – Marketing 101: Top tips, quick wins, do’s and don’ts for rapid results

A step by step guide to Facebook ads that anybody can follow

Optimising Local Listings. Why it’s so important and what ‘total optimisation’ looks like

How to select your Local SEO and Local Keywords (and where to put them for maximum results)

The best online platforms to sell your experiences.

How to kick start fruitful local collaborations

Step 7 – Real world examples of successful pivots to service the local market

Who’s already out there ‘crushing it’ in the local market. Tour and activity operators just like you! Let’s find out how they’re doing it.

Step 8 – How to keep people safe and fill them with confidence that their health is in the right hands

We take a look at some super successful tour operators that are taking ‘covid-safe’ to an elite level (and receiving industry recognition for doing so) – and show you exactly how you can do the same.

Sale Page: Josh Oakes – Local Market Recovery

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