Julia Campbell – Mastering Email Marketing for Nonprofits

Send better emails, raise more money, build a community of raving fans!

Email remains the preferred communication method for donors, with 48% favoring it over other channels.

It’s also the most effective digital fundraising tool, with 26% of donors inspired to give by email campaigns.

Our Mastering Email Marketing for Nonprofits course will teach you how to capitalize on these compelling numbers.

In this 4-hour online course, you’ll gain the skills to:

• Craft emails people actually want to read (personalization and storytelling are key).
• Grow your email list organically with proven strategies.
• Optimize email timing and frequency to boost engagement.
• Track and understand essential metrics to continuously improve your campaigns.

Why is a data-backed email strategy crucial for your nonprofit?

• High ROI: For every $1 invested in email, nonprofits see an average return of $42. [Source: DMA]
• Direct supporter connection: Email builds trust and fosters long-term relationships.
• Cost-effective and scalable: Reach a large audience on a budget.

What You’ll Learn In Mastering Email Marketing for Nonprofits

Module 1: Introduction to Email Marketing for Nonprofits

• What is email marketing and why is it crucial for nonprofits?
• Setting goals and overcoming common email marketing challenges.

Module 2: Crafting Your Email Content

• Learn the key components of a compelling email.
• Tips for engaging content: using images, personalizing greetings, and effective calls to action.
• Workshop: Break down real examples of successful nonprofit emails.

Module 3: Determining Your Email Cadence

• How to decide on the frequency of emails.
• Discussing the best times to send emails to engage your audience.
• Interactive Activity: Planning your email calendar.

Module 4: Expanding Your Email List

• Strategies for organic list growth: interactive sign-up forms, social media integration, and event promotions.
• How to keep your list healthy and responsive through effective management and segmentation.
• Group Exercise: Craft a campaign to increase your subscriber numbers.

Module 5: Measuring Success and Making Adjustments

• Essential metrics for evaluating the success of your email campaigns.
• Tools for tracking and improving your email performance.
• Case Study: A close look at a nonprofit’s successful email campaign.

Sale Page: Julia Campbell – Mastering Email Marketing for Nonprofits

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