Katja Loom Academy – Ecommerce Analytics Mastery
Ecommerce Analytics Mastery for Ambitious Marketers & Data Analysts
7 Hours Condensed Fast-Track with Ready-to-Use Knowledge and Mentorship from Leading Head of BI & Analytics.
Finding your way through Ecommerce Analytics can be a challenge.
With Katja Loom Academy, I help ambitious marketers & data analysts to go:
- From not knowing where to start, an overload of metrics and KPIs to having a structured roadmap with what really matters to fast-track your success in ecommerce analytics.
- From generic advice & theory without practical examples to ready-to-use knowledge that you can apply directly & helps you in your daily work.
- From confusing calculations that are hard to understand and validate to simple, step-by-step break-downs with real-life examples and exercises.
- From extensive information that takes too much time to work through to well-prepared lessons based on 11 years of experience condensed in 7 hours leaning material.
- From wondering what a metric actually means and if it is good or bad to benchmarks & guidance how to interpret data and decide on actions.
- From being uncomfortable asking boss or co-workers (and Chat GPT ain’t good enough) to having a mentor you can always ask and an encouraging environment where every question is welcome.
What You’ll Learn In Ecommerce Analytics Mastery
Profit & Loss Statements (PnL)
Read & understand PnL in detail. Get benchmarks, discuss findings with C-level & finance, drive actions for different teams.
Ecommerce KPIs
Calculate and understand important Ecommerce KPIs; from customer acquisition to retention, website, contribution margins and profitability.
Cohort Analysis & CLV
Learn how to read & calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable and calculate break-even.
Forecasting & Planning
Write financial projections and forecast revenue & profitability with high accuracy, even a long time into the future.
Master Google Sheets
Basic & advanced Google Sheet formulas, functions and chart creation tailored for e-commerce data analysis.