Kevon Cheung – Build in Public Mastery

Grow an audience with your work and stories

If you give people a way to follow your journey, they will.

If you’re ready to show up authentically to scale your digital leverage, join me in Build in Public Mastery.

This program will change how you approach social media, audience building, and product development. I’m bringing solopreneurs and small teams the community-led growth framework that is popular among fast-growing startups like Notion, Canva, and Strava.

Instead of building in private and only showing the world when your product is ready, you’ll show your work as early as possible. You’ll involve your audience in public. And finally, you’ll use the signals and feedback to build the products they want.

This is how your business and audience grow in parallel.

Who this program is for

Build in Public Mastery is ideal for both full-time and part-time product builders, creators, educators, and entrepreneurs.

You’re a good fit for this program:

• If you want to build digital products to scale your digital leverage, this is for you.
• If you enjoy working closely with the people around you to build products, this is for you.
• If you want to play the long game instead of taking shortcuts, this is for you.

You’re NOT a good fit for this program:

• If you don’t plan to build anything (as small as a freebie) in the next 6 months, this is NOT for you.
• If you haven’t published a single word online, this is NOT for you.
• If you prefer other ways to generate income e.g. Ads, Marketplace, SEO, this is NOT for you.

What You’ll Learn In Build in Public Mastery

Module 0: Start You Off On This Public Path

• Why Building in Public is not sharing your updates
• How you can leverage this as a new way to build businesses
• What can you Build in Public?
• Who are you Building in Public with?
• Where should you Build in Public?

Module 1: Reset What You Know About Social Media

• You’ve been looking at vulnerability the wrong way
• Social media doesn’t work the way you think it works
• Don’t be the annoying experts
• Are you bragging when you build in public?
• What to do with critics, if there’s any

Module 2: Document, Don’t Create

• Content marketing vs showing your work
• 3 types of stories you can share
• My stupid simple way to document
• How to quickly decide the right stories to share

Module 3: Show Your Work to Serve the Community

• Make them care #1: Show to serve
• Make them care #2: Show to hook
• Make them care #3: Show to connect
• What to share VS not to share

Module 4: Involve Your Audience to Help You Build

• The more you involve, the faster you scale
• Put down this ONE thing
• Involving in public vs involving in private
• Create a flywheel and go 200km/hour
• How to handle all sorts of public feedback

Module 5: Flow People From Social to Email

• The ideal social presence (40-20-20-20)
• How to optimize your social profiles to bring people into your email list
• What to do with an email list of any size (even with 5 subscribers)
• Design a Strategic Invitation to bring people closer
• How to leverage emails after launching your product

Module 6: Systemize to Maximize Your Impact

• A good system allows you to get derailed
• Introducing DOCS: Your Content Creation Flow
• Introducing BROC: Your Community Engagement System

Sale Page: Kevon Cheung – Build in Public Mastery

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