Lauren Shippy – The Strategy Map

Get a Strategy that Drives Revenue.

You may experience the constant struggle of feeling like you don’t quite have clarity on the “next steps”.

This course is designed to guide you through a process that reveals crystal clear clarity, and you leave with a solid action plan to drive revenue and scale your business.

The Strategy Map is a guide that gives you a clear path forward for your business or non-profit that drives growth. It walks you through the most important business frameworks you need to understand, and helps you apply them directly to your business in order to grow.

What You’ll Learn In The Strategy Map

Module 1: The Strategy Map

• Lesson 1: The Strategy Map Overview (1:06)
• Lesson 2: Introduction (2:13)
• TSM Part III Module 1:Lesson 2 (1:35)

Module 2: User Personas

• Lesson 1: User Personas at Work (6:25)
• Lesson 2: What are User Personas? (1:57)
• Lesson 3: User Persona Elements (7:05)
• Lesson 4: The Perspective Shift (1:14)
• Lesson 5: Take Action (2:00)

Module 3: Ecosystem Maps

• Lesson 1: Ecosystem Maps at Work (7:50)
• Lesson 2: Why We Need the Ecosystem Map (2:36)
• Lesson 3: Adding Value (2:46)
• Lesson 4: Take Action (2:08)

Module 4: Bonus – Reach Outs That Grow Your Business

• Lesson 1: My Reach Out Story (1:53)
• Lesson 2: The Outcome We’re After (0:47)
• Lesson 3: Top 5 Tips for Successful Reach Outs (4:55)
• Lesson 4: 4 Essentials to Include in all Reach Outs (2:03)
• Lesson 5: Take Action (1:47)

Module 5: Journey Mapping

• Lesson 1: Introduction (4:18)
• Lesson 2: What is a Journey Map? (5:10)
• Lesson 3: The 2 Big Questions You Need to Ask (1:10)
• Lesson 4: Take Action

Module 6: The Simplified Business Plan

• Lesson 1: Introduction (5:50)
• Lesson 2: What is the Simplified Business Plan? (4:52)
• Lesson 3: 5 Action Steps Around Creating New Revenue Streams (1:59)
• Lesson 4: Key Elements of Cost Structure (1:40)
• Lesson 5: Take Action (2:24)

Module 7: Finding Your Blue Ocean Strategy

• Lesson 1: Introduction (1:45)
• Lesson 2: What is Blue Ocean Strategy? (1:58)
• Lesson 3: Creating New Value (3:05)
• Lesson 4: Looking Across Industries (2:57)
• Lesson 5: Considering Current Non-Customers (3:17)
• Lesson 6: Take Action (1:32)

Module 8: Defining Your Messaging Strategy

• Lesson 1: Introduction to Messaging (0:52)
• Lesson 1a: Defining Our Messaging Strategy (0:52)
• Lesson 2: Content Creation (3:36)
• Lesson 3: The Heart of Your Content (2:33)
• Lesson 4: Content Strategy (1:04)
• Lesson 5: Action – Content Strategy Map (1:45)
• Lesson 6: Tools to Execute (3:33)
• Lesson 7: Action – Delegate, Prioritize, Batch (3:37)
• Lesson 8: How to Make it a Habit (2:18)

Module 9: Completing the Map

• Lesson 1: Putting it all Together (3:48)
• Lesson 2: 6 Things to Take with You (3:53)
• Lesson 3: Tools and Resources (2:35)

About Lauren Shippy

A Passion for Cultivating Growth

Lauren has a background in building, evaluating and consulting with startups across multiple sectors. She co-leads a family investment office and provides strategy to companies of all sizes through StoryWork.

She now collaborates with leaders in every area of strategy to design impactful business models and experiences. Lauren has a passion for identifying the underlying dynamics of people, products and experiences, and leveraging value chains to create new markets for companies. She is a wife, mom of 2, MBA, and a lover of team whiteboard sessions. Learn more about Lauren here.

Sale Page: Lauren Shippy – The Strategy Map

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