Laurent Bourrelly – Topical Mesh

This 10-hour training courses is designed to help you understand, implement, and future-proof your SEO strategy to achieve long-lasting success.

The Topical Mesh is the most powerful SEO strategy

We know how Google and other search engines work. The only challenge is adapting the strategy to your specific means and goals.

The Topical Mesh is the most unchallenged advanced SEO strategy. Decades of experience have led to a process tailored to any scenario. Creating order from chaos on multimillion-page websites to start a project on the right track and understanding how and what to feed the algorithms will guarantee success.

Deploy the full SEO potential from your website.

• Create content that gives search engines what they want (and provide value to humans)
• Build smart internal linking based on proven algorithms
• Develop the right ecosystem off site.

What You’ll Learn In Topical Mesh

0. Intro – 8mns

1. Keyword Research – 00h48mns

Objective: Learn how to conduct comprehensive keyword research to understand how your audience is searching

• Get full visibility over your target topic
• Identify the key terms , jargon and expressions your target customers are most likely to use
• Learn how to qualify and prioritize the right keywords to boost your SEO.

2. Audience Analysis – 00h55mns

Objective: Know your core audience

• Understand why knowing your audience is critical for business growth.
• Create actionable personas to refine your audience targeting and enhance your SEO efforts.

3. SEO On Page – 01h00mns

Objective: Craft perfectly optimized pages for both users and search engines

• Clarify search intent and align your content with user expectations.
• Structure pages to send the right signals to Google and capture your audience’s attention.
• Be remarkable

4. Understanding Google Algorithms – 00h50mns

Objective: Get under the hood of Google’s algorithms to understand how it works and how to feed it.

• Learn what Google’s algorithm updates mean for your SEO.
• Not be afraid of the so-called Google algorithm Core updates
• Understand why many websites are over-optimized and how to avoid this mistake.

5. Exploring the Topic (two-part series) – 01h22 mn + 26mns

Objective: The art of topical navigation and SEO integration.

• Learn how to build relevant navigation paths for both users and search engines
• Dominate your niche by proving to Google that you’re the authority on your topic
• Align SEO strategies with the realities of your website structure and business needs.
• How we go from Search intent to Content

6. Internal linking – 00h44mns

Objective: Topic Domination: dominate your niche with in-links

• Help Google assess your content hierarchy and improve crawlability
• Control how Google discovers and indexes your content
• Maximize internal PageRank flow and the context signals passed between pages

7. Implementing the Topical Mesh – 00h48mns

Objective: Merge technical SEO with marketing needs

• To find the sweet spot between technical SEO and marketing necessities
• Learn about link obfuscation, cloaking, and how to stay compliant while leveraging these techniques

8. Future proofing – 00h28mns

Objective: Ensure your SEO strategy stands the test of time

• Become and Stay Number 1 everywhere, not only on Google
• Learn why the Topical Mesh strategy is built to last, keeping your site ahead of Google’s evolving algorithms.

9. Content Marketing Layer – 00h38mns

Objective: Create a solid foundation of content that amplifies your SEO

• Position your brand as an authority across all online platforms.
• Use SEO as a layer of your overall content marketing strategy
• Learn how to amplify your content and generate noise around your topic.
• Learn Macro Branding

10. Expanding the Topical Mesh with Backlinks – 00h45mns

Objective : Take your SEO strategy off-site

• Learn how to extend your topical mesh beyond your website using backlinks
• Build a robust link profile that aligns with your topical authority

Sale Page: Laurent Bourrelly – Topical Mesh

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