Lean Content Academy – Copy Generator Tool

Lean Content Academy – Copy Generator Tool

STEP 1: Define the problem: This sheet is based on the PAS framework – Problem, Agitation, Solution. So let’s start with the P. What’s the issue your audience is facing, and why haven’t they already solved it?

STEP 2: Define the cost of the problem: What’s the agitation, or the ‘problem behind the problem’? What is motivating your audience to want to solve this – and what will happen if they don’t do something about it?

STEP 3: Break down your solution into granular fragments: Using the formulas that are preloaded into the spreadsheet, and based on your previous answers, you can break your offering down into simple understandable parts. The key here is alignment – the format of this tool helps you to ensure you’re putting the right information into the right place at the right time.

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