Lena Bomko – The Customer Research Report: 17 Templates to Organize, Analyze and Apply Customer Research Insights
Description of The Customer Research Report
A *scientific* approach to read your customers’ minds.
You know research matters. You know the key to success lies in understanding your customers better than anyone else. But getting it down on paper is harder than most people think. That’s why I created a SIMPLE approach to organizing and analyzing customer research to benefit your business and (or) present results to your clients.
I’ve used these templates with many clients all over the world. And I can tell you one thing: THEY WORK.
You (after applying the Templates):
- systemize your process;
- show your expertise;
- write better copy, faster;
- read your customers’ minds (scientifically!).
You will have clear answers to questions like:
- Who is your ideal customer?
- What’s important to them?
- What are their jobs-to-be-done?
- What questions do they ask?
- What words do they use?
- How/Why do they buy?
- What problems do they have?
- Who/What influences their buying decision?
- What objections do they have?
- What motivates them?
- What goals do they have?
What will you learn in The Customer Research Report?
- Reviews mining
- Surveys
- Listening to sales calls
- Customer interviews
- Overview
- Mass desire
- Jobs-to-be-done
- B2B/B2C persona
- Messaging framework
- Hypotheses & Actions
- And more!
Find out more Business & Marketing Courses