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When I speak with copywriters…they all tell me the same thing.It doesn’t matter if they’re just starting out…Or if they have 5+ years in the game.
They all say,
“I Just Need Someone To Help Me”
There are dozens…if not HUNDREDS of books, courses, and people out there trying to teach copywriting.
Some teach a tiny part…like email copywriting or headlines.
Some claim to teach newbies…but then those newbies come out not knowing any more than when they started.
Some guys have taught themselves for YEARS…reading books, buying courses, and going to events…but they’re still not sure if they’ve “got it” yet.
I see question like, “Which 10 (or 3, or 6, or 100) books should I read to learn copywriting”
Or, “Who’s the best person to learn copywriting from?”
Well…I believe you’ve found the answer. This is a private program that I’ve run for over 30 people so far…
And every single one of them has said it’s the BEST copywriting program they’ve ever taken.
But I’m getting ahead of myself…
Let’s Start At The Beginning…
Hello, dear reader,
I’d like to tell you one of my “dirty little secrets” as a copywriter.
It’s about how I got started writing copy.
See, I’d been “studying” copy since 2009. Buying courses, reading books, going to seminars; the usual grind.
But I didn’t really WRITE anything significant until 2013.
In 2013, I hired my first copywriting mentor.
Well, “hired” might be a bit of a misnomer…
In reality, I basically begged him to teach me.
I sent him nearly a dozen emails, pinged him daily on Skype, and forced him to take my money, just to get him to train me.
Why did I harass him like that?
Because I was tired of being an
What is an “Armchair Copywriter?”
An Armchair Copywriter is someone who’s read some books (probably never finished them)
Bought some courses (never made it past module 3)
And watched a LOT of VSLs and read a lot of sales letters; and therefore considers themselves an “expert” on direct response copywriting.
They are the kind of people who always give out their Top 10 lists of copy books, but they’ve never bought them, read them, or studied them.
I was one of them.
I thought I knew everything, but then I hired my mentor, because something inside me told me that I was full of crap.
And after I turned in my first assignment to him, he proved it.
I sucked. Bad. Like, “Sophomore In College Trying To Look Smart” bad.
I got chewed up. My stuff came out at a 14th grade Flesch-Kincaid level, and it wasn’t because it was smart.
It just felt clunky. Unusable. Unreadable. Self-serving drivel that couldn’t sell discount crack to a junkie.
The pain didn’t stop there, though.
In addition to my assignments, I had to hand-copy a sales letter.
Every. Single. Day.
The old school method. Very, very few can follow through with it.
But here’s the catch:
If I missed ONE day with my mentor, I had to send all the material he sent me to another person. Another writer who wanted it worse than I did.
And frack if I was going to let that guy win.
So I wrote. Every day, for several hours a day. For 60 days.
I traveled to India for a friend’s wedding, and I still wrote every day.
I went to a Military Training where I was up at 0445 every day, and got back at 7pm at night, and I still wrote every day.
On top of that, I wrote assignments. I wrote emails, sales letters, VSLs, articles, landers; you name it.
And I read. I read John Carlton, David Ogilvy, Dan Kennedy, Eugene Schwartz, Eben Pagan, Mike Dillard, etc. Modern and Classic copywriters worth billions in revenue.
And, little by little, I stopped sucking so bad.
I sold my first sales letter for $300. Then I wrote 4 more. Each one made 1500% it’s cost on the initial launch. Some are still being used today. (almost 4 years later)
My emails started getting opened. My VSLs got watched. And slowly, but surely, I elevated my skill to a “Journeyman” level.
In May of 2016, I decided to offer to do the same for a small group of people.
17 people joined my group over the next couple months.
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