Maria A. Andros – Video Conversion Formula

Maria A. Andros – Video Conversion Formula

Here’s what you’ll get:

Module 1 “Customer Channel”

• Evaluating Your Niche – This is where we take the whole mass of people out on the web and start drilling down until we have a perfectly defined narrow niche so you can deliver a message directly to your most profitable prospect…
• Video Marketing “Psychology 101” – This is where we use science and subtlety get inside the mind and worldview of your target prospect and learn what makes him or her tick and move them to take action…
• Creating Your Customer Archetype – Here we’re going to profile your prospect so we know exactly who is most likely to convert. We’re talking demographics and details, so when you talk on your videos you know exactly who you’re talking to….
• Uncovering Your Customer’s Trigger Points – If we want your viewers to pull the trigger on your offers, you need these key factors that push their buttons and compel them to act – click here, subscribe now, add to cart. Your wish is their command.
• Speaking Your Customers’ Language – Success hinges on understanding the right words to woo your prospects with. I don’t just mean slang – this is about the language of wants, fears and desires and you’ll learn how to capture them right on screen…
• Video Squeeze Page scripts Part 1 and 2– The squeeze is all about the tease! And when you deliver on your squeeze page promise, and exceed expectations, they know you give more than you take. You prove their money will be well spent when they buy from you in time!
• Attracting Your “Video Tribe” –We’re going to find the “tribal markers” your audience uses and form your own video tribe inside your niche. When they see your other customers are just like them, they will want to join you and trust you as the leader of your tribe…

Module 2 “Video Production Channel”

• Video Cameras & Equipment 101 – If you pick your gear without advice it’s easy to spend WAY too much or get WAY too few features… Find out the “must haves” and the “don’t needs” for video marketing productions, so you don’t waste money or time.
• Setting Up Your Video Studio – This is where my experience is a massive benefit to you – I’ve played with so many setups and taken over whole rooms of my house to create a place to shoot that had all I need. Save the hassle and let me show you mine.
• Video Indoor Lighting Solutions – Video is showing and not telling. But if you shoot indoors without light, you can’t show them anything in the dark! Pro lighting is pricy, but I’ll show you how to scare off the shadows and shine a light on your indoor shoots.
• Simple script Writing System – In this training video, you’ll learn my simple script writing system that will help train in the dojo to build up your belt level as you work up to becoming a Video Black Belt. You’ll learn formulas to create various styles of videos that speak to your target market and when used correctly can catapult your online business to the next level.
• Teleprompter Shortcut Techniques – Think I memorize these lines in my videos? I’m flattered – but I use the same thing that politicians and newscasters use – a teleprompter! Learn to use one without looking. Like. You. Are. Reading. Off. A. Screen.
• Easy Video Editing & Effects – Most video editors will come with fancy effects you can use to spice up your video. The problem is that without knowing the language of video, you can come off looking like an amateur. Learn to use effects to ADD, not subtract.
• Screen Capture Video Editing – PowerPoint has its place, and here is where I show you the RIGHT way to do screen capture. Whether it’s a slide-show or a true full-motion on-screen tutorial, you’ll know what software is needed AND how to use it.
• Ready for the Web Rendering – Video production geeks need hundreds of audio/video/resolution/outputs… even as the “video marketing queen” I don’t bother with 99% of them. I show you the simple settings that get the best results every time.

Module 3 “Content Channel”

• Filming Your Lifestyle Video – As we create our video series, we want to create a window that shows the prospect their own future of success and doing cool things – so show them the life they want…
• MindMapping Your Video – A good video gives your prospect all the directions they need to follow you… but make sure they can actually follow your breadcrumbs from freeline to purchase; you need to map it out ahead of time…
• Creating Your Freeline Content – Create powerful videos designed to be shared and spread virally, totally free for your prospects – but also designed to make them think “Wow, if this is what they give me for FREE, their premium stuff must be AMAZING!”
• PowerPoint Video Magic – In this training video, I’m going to show you the best ways to create PowerPoint videos that keep your prospects engaged. You’ll learn simple yet effective effects that make a big difference in the overall quality of your content and presentation. Your customers will thank you for it.
• Fast Video Interview Formula – Interviews are instantly engaging and entertaining content. And when you use this formula, not only do you get an automatically enjoyable video, but you get instant positioning as an expert with connections…
• Video Testimonial framework – We can’t let your prospects love for your content be silent! Word of mouth is the most persuasive kind of marketing, so we mobilize your happiest viewers by capturing the praises they sing on video and helping them spread.
• Creating Your Website Video – In this training video, we’ll create a structure for you to create your intro videos for your website. We’ll take your customers secret language and we’ll create a video based around tangible benefits and solutions. You have less than 10 seconds to make a good first impression, so why not give your prospects what they’re looking for.
• Video Copywriting 101 – Passive videos don’t convert. The difference with scriptwriting for video marketing is that while you want to leave them satisfied, you ALSO want to leave them hungry for more because that’s how you create videos that cause ACTION…

Module 4 “Character Channel”

• Creating Your “Video Brand” – You want to turn your target prospects’ heads and get their full and undivided attention. The trick is to know what they’re looking at already and know how to make you stand out from that crowd…
• Launching Your “Intro Video” – Every video you make is a branding opportunity. This little trick will give your videos a signature that lets people instantly know your videos when they see them. They get conditioned to think “I like this show!”
• Creating Your Super Hero Story – there’s no more compelling story than the journey of the reluctant hero. They want to know that you’ve braved the odds and taken the risk for them, so you can come back and save their day with your super-expertise…
• Designing Your “Video Series” – Speaking of shows, marketers know multiple messages CONVERT. That’s why we’ll create a content series and make a “channel” so whenever your viewers want more great stuff; they know they can tune in to you…
• Building Rapid Rapport & Trust – As we interact more and more with people through our video work, we have a chance to share details we have in common and show them the qualities we have like trustworthiness, over-delivery and passion to help them…
• Customizing Your YouTube Channel – Speaking of channels, you can utilize the most popular and powerful video sharing network on earth for free. But there’s no user manual for using YouTube to build your personal brand – until now…
• Your Facebook Video Fan Page – But what if your viewers want to go beyond being a follower and they want to connect deeper. Heck yeah! We give them the opportunity to even become your FANS and FRIENDS on Facebook and to share your videos with their friends to get you in front of more people…
• Choosing Your Theme Music – want to set the tone? We’re conditioned by movies and TV to have emotional response to the combination of video and music together, and you can use that same compelling magic yourself…

Module 5 “Traffic & List Building Channel”

• Video Keyword Research – Did you know that the people who are searching for video solutions to their problems use a different set of words than your average web surfer? It’s true, but when you speak their language, that view counter will go up and up and up.
• Video SEO Formula – Just like with any piece of web content, video isn’t automatically optimized to get rankings and search traffic. You have to play with a few bits and pieces to get it right and I show you exactly how.
• Optimizing Your YouTube Videos – the biggest video site in the universe WILL be a part of your traffic plan, and here is how to cater your content to get YouTube to work for YOU. Even though it’s a special effort, the results justify this extra effort.
• Video Distribution & Traffic Technique – In this training video, we’ll look at how to distribute your videos all across the web, to get you more traffic and views. I’ll show you the sites and software that I use, and recommend to take one video, and publish it instantly to DOZENS of video sharing and social media sites, saving you HOURS worth of your time.
• Video Backlink Building – None of your videos are “throwaway” content like some backlink getting text content is. Videos get links back to your money site, but each video will get links too! And since each video builds your brand, the more links the better.
• Video Outsourcing – Even though video is highly personal and requires YOUR input to create and produce, a LOT of the traffic getting aspects CAN be outsourced safely. This lets you do spend your time doing what you do BEST – creating more video content.
• Video Spit Testing – Once you’ve got a massive video network bringing in consistent traffic, you can begin to refine, tweak and improve each and every incoming channel for MAXIMUM conversion rates across the board.
•  Video Analytics & Conversion Software – In this training video, we’re moving into advanced video black belt territory. You’re going to discover secret strategies to refine, tweak, track and test all your videos. We’ll cover the latest software recommendations, to gather all your analytics needs for your video sales funnel from start to finish.…….

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