Mark Peysha – Coaching Practice Launcher
Let’s Build You A Coaching Practice That Brings You 5 Clients in the Next 90 Days
You will have a high-performing Coaching Offer that reflects your highest values, resonates with your audience, and can bring you new clients every week.
Dear Coach,
You want a coaching practice where you’re helping people at the highest level, enjoying the perks of having a virtual business, and supporting yourself and your family.
You’ve already learned some great ways to coach and help people.
You may already have gotten your first paying clients.
And now you’re ready to set up a marketing system that will bring you qualified clients more consistently.
And to do this, there’s one main thing you must do:
Raise the value of your coaching.
Here’s how it works. When your coaching services are seen as being more valuable, three things happen:
- You get more attention, because your coaching practice stands out and looks better to the client (you get more traffic).
- You get more enrollments, because more of the people who learn about your coaching practice actually contact you and sign up (you get higher conversions)
- You are able to charge more for your services (more income per client).
Having a high-converting Coaching Offer is essential to growing your business.
How to Raise the Value of Your Coaching
The perceived value of your coaching is not based on the number of hours in your coaching package, or how long you’ve been a coach, or how many testimonials you have.
There are four points of contact where a client experiences the value of your coaching practice.
- Attention – the client gets their first impression of you, your message, a piece of content you’ve created, or someone recommending you. Whether online, offline, or in person, you want this to be a high-quality experience for the client.
- Engagement – the client begins to read, listen to, or watch a message that you’ve made (e.g. something online, a presentation, a book, or something else). Your content stands out as being super-relevant to your client. Because it’s exactly what they are looking for, you win their trust as a source of information for achieving their goals. The client wants more and reaches out.
- Rapport – the client reaches out, and you are conversing one-to-one. This can be via chat, email, phone, zoom, or a scheduled appointment.
- Offer – the client signals their interest in your services. They are prepared to learn about your paid coaching offer, which builds perfectly on their experience with you so far. The clients who are qualified can now sign up for your coaching.
This four-step coaching offer sequence, called A.E.R.O., is essential to the growth of your coaching practice.
For the client, a well-designed offer sequence is a friction-free experience, where they are getting more and more optimistic about their ability to achieve their goals with you.
I think you can agree that the better-designed your coaching offer sequence, and the more skillful and comfortable you are talking with the client, the more paying clients you will have.
Welcome to the Coaching Practice Launcher™
I will be taking a small group of coaches through my 8-week program for transforming your coaching practice by creating a high-converting offer for you. It will reflect your strengths, your highest values, it will resonate with your audience, and it will include a complete system for bringing clients to you.
This is not a training. This is co-building, where we will have our sleeves rolled up, our keyboards out, and I will be helping you to create your positioning, messaging, and content.
Our commitment: you’ll have an offer that will get you five new paying clients within 90 days, and then 5+ clients per month thereafter.
What You’ll Learn In Coaching Practice Launcher?
Transformation One: Align With Your Highest Strengths and Values
The foundation of your Coaching Practice comes your strengths, your presence, and your values as a coach.
Using the Strengths-Based Marketing™ system, we are going to help you “tune into” the strengths that will lead your business. We will tap into your deepest values and commitments. This will fill you with incredible power, confidence, and momentum.
Transformation Two: Understand Your Future Clients and Create a Plan for Them
All of the coaching clients you will ever help are already out there, living their lives and needing help. We need to start nourishing them now, so they learn about your coaching and seek you out.
We need to develop a heartfelt understanding of who they are, what they need, and what they are looking for.
We are going to create a perfect audience for your coaching practice and understand exactly what they need.
Together we will generate an extensive Custom Audience Report about your client’s desires and needs. You will know exactly how to use this information to generate new clients.
Transformation Three: Getting Reach, Exposure and Distribution
Your coaching practice needs to have adequate reach, exposure, and distribution to make sure that your clients can see you and receive your help.
In order to do this, together we will create 5 Marketing Assets which will be distributed online to get your future client’s attention, inspire them, show them how to get your help, and bring them to you.
A marketing asset is a message that is proven to perform well with your clients. We are going to build these 5 Assets together, perfectly configured to your audience. At the end of each week, you’ll have each new asset in hand.
Sale Page: Mark Peysha – Coaching Practice Launcher