Mark Ritson – Mini MBA in Marketing

Description of Mini MBA in Marketing

Training in marketing makes you better at marketing

Become the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

What You’ll Learn in Mini MBA in Marketing:

Module 1: Market Orientation

• customer focus
• business culture
• predictive marketing

Module 2: Market Research

• research design
• qualitative methods
• quantitative methods
• backwards market research

Module 3: Segmentation

• market mapping
• demographics
• firmographics
• behavioural

Module 4: Targeting

• strategic decisions
• mass marketing
• target segment portraits
• targeting criteria

Module 5: Positioning

• brand position
• articulation
• disruptive execution
• perceptual maps

Module 6: Objectives

• Purchase funnel
• The right objectives
• Strategic decision making

Module 7: Product

• product creation
• product assessment
• NPS scores

Module 8: Price

• Price settings
• Using antitative modquels to set a price
• Discounting and price wars

Module 9: Integrated Marketing Communications

• The S curve
• Profitability matrix
• Price setting
• Elasticity

Module 10: Distribution

• Omnichannel
• Direct vs indirect channel models
• D2C sector

About Mark Ritson

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter

Sale Page: Mark Ritson – Mini MBA in Marketing

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

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Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

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Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.