Mark Rofe – Ideation and Creation

Ideas are fuelled by consumption, not creativity

• Ideas are the backbone of Digital PR, and make or break a campaign. Yet, while it’s considered to be the most difficult aspect, the investment in training to get better at it is often neglected.
• You may think you’re unable to come up with ideas because you’re not ‘creative’. When the truth is, you were just probably never taught how.
• Through examples, you’ll identify the patterns of successful campaigns, and learn the thought processes required to come up with more ideas, and better ideas that work.

What You’ll Learn In Ideation and Creation

1. Introduction

Learn everything you need to know before you start building links with Digital PR. Like, wtf is digital PR, how does it differ from regular ole PR, and why the heck are we all so obsessed with links anyway?

2. Going Viral

We’ll be going through examples of campaigns that went so global that even your mum was talking about them. We’ll break them down and take them apart to reveal the ‘formula’ that makes stories go viral.

3. Coming Up With Campaign Ideas

Ideas are fuelled by consumption, not creativity. Through countless examples, you’ll learn to identify patterns that make a campaign work and the thought processes required to conceive your own ideas.

4. Campaign Formats

You’ll get an overview of how to execute five tried and tested campaign types or formats that agencies regularly use to score their client’s those sweet sweet links.

Sale Page: Mark Rofe – Ideation and Creation

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