Market Motive – Email Marketing Practitioner

Market Motive – Email Marketing Practitioner

Email marketing has the power to nurture relationships with prospects and loyal customers at all stages of the buying cycle. In this course, Matt Bailey walks through proven strategies for creating an email program. From building lists, to crafting emails, to avoiding spam filters, and all the way to generating conversions and sales, learn to build an email marketing program that moves prospects toward a purchase and keeps loyal customers coming back.

• Section 1: Introduction to Email Marketing :: Matt Bailey
• Section 2: Email as Conversation :: Matt Bailey
• Section 3: Creating the Email :: Matt Bailey
• Section 4: Landing Pages :: Matt Bailey
• Section 5: The Mailing List :: Matt Bailey
• Section 6: Spam and Blacklists :: Matt Bailey
• Section 7: Working with Email Service Providers (ESPs) :: Matt Bailey
• Section 8: Metrics & Measurement :: Matt Bailey

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