Here’s What’s Included:
What’s Inside:
- Principles
- Introduction: What Price for a Logo?
- Price Like a Marketer
- Inputs, Outputs, or Value: What Are You Selling?
- The Many Ways in Which You Deliver Value
- Rules
- Price the Client, Not the Job
- Anchor High
- Say a Price Before You Show a Price
- Master the Value Conversation
- Offer Options
- Limit Unpaid Proposals to One Page
Tips
- Constructing Your Proposals
- Pricing Models
- Negotiating
- The Next Level