Michael Katz – Creating Email Newsletters For Professional Service Firms

Description of Creating Email Newsletters For Professional Service Firms

Just getting started as a writer?

This “Quiet Niche” Pays a Consistent, Predictable Income…

Even if you’ve never been paid to write before!

Here’s how you can live the writer’s life NOW with short, simple projects that “sell without selling.”

This niche is “quiet” because so few writers know about it — and even fewer are talking about it.

Which surprises me when you consider just how great it is for anyone starting out (and for experienced pros, too!):

• The writing style “sells without selling.” So, you’re not writing “hype-y” sales copy. Instead, educational stories, metaphors, and simple advice work best. So you won’t have the pressure of trying to beat a control or get stuck writing pages upon pages of long sales.
• The projects are simple, fun, and short. You can learn how to write them in only a few days. With a little practice, you’ll complete each one in less than a day. So, whether you have a little time to work or a lot: your schedule will be easy to plan, and you’ll have plenty of time left over to enjoy the writer’s life.
• You won’t need to worry about where your next job is coming from. You’ll have income coming in consistently. Why? Because your clients need these projects completed every month… meaning you’ll have the security of being able to count on steady income with these in-demand projects.

Entertain, Engage, and Get Paid!

You may call them electronic newsletters, email newsletters, or e-zines.

They’re all the same thing: an email from your client to their target audience. An e-newsletter isn’t an autoresponder or an email blast. It doesn’t use hard sales or quick promotions.

Instead, e-newsletters are short, concise “articles in email form.” Unlike sales emails, e-newsletters are meant to entertain and engage readers.

By creating an e-newsletter on a regular basis, a service provider can generate likability and trust, making a prospective client more likely to buy from them.

Most professional service providers already know this. They know that having a regular e-newsletter can help their business grow.

But then again, most professional service providers aren’t writers or marketers. In fact, most of them don’t even like the idea of having to market themselves or toot their own horn.

Instead, they want to place the majority of their focus on doing what they do best — providing a great service to their clients.

This is why they’ll pay you handsomely to solve this dilemma and write an e-newsletter for them.

What will you learn in Creating Email Newsletters For Professional Service Firms?

Module 1: Discover the E-newsletter Action Plan

In Module 1, you’ll discover Michael’s proprietary system for planning and writing effective e-newsletters. (It’s SO powerful, he’s even trademarked it!).

His E-newsletter Action Plan™ is a single document that organizes all the pieces of each client’s e-newsletter into one place. Use this to keep track of the details, streamline your process, and produce e-newsletters quickly.

Using this system, you’ll be able to produce an e-newsletter in about a day. (Remember the going rate for that? As much as $800-$2,000 each.)

You’ll also find out:

• Six reasons professional service providers are eager to start an e-newsletter now — and why they’ll gladly hire you to write it. (Use these benefits to smoothly and confidently close deals with potential clients.)
• How to measure your e-newsletter’s success. Use this information to prove your e-newsletter is bringing in business for your client. Then, turn that into referrals and repeat business. (Michael will tell you how.)
• Three BIG concepts — or “secrets” — to an effective e-newsletter. Michael calls them “secrets” because they’re completely ignored by 95% of the people and companies producing e-newsletters today. Use them and you’ll immediately shoot ahead of other writers.

There’s a lot more covered in this module: how to handle clients who think social media is killing email (it’s not!)… what to watch out for as you’re writing your e-newsletter… how to keep your clients excited and contributing… and much more. Finally, before moving on, you’ll see some real-world examples of e-newsletters.

Module 2: Michael’s Exact Process for Easily (and Quickly) Writing an E-newsletter

A lot of people can write an email and send it out to a list of people.

But an e-newsletter isn’t just an email. To be effective, it needs to be something people anticipate, open, read, and share enthusiastically. Michael has perfected this process over the past 19 years… and he’ll pass it on to you.

In this module, Michael covers what to write about in your e-newsletters starting with his “Two Hippo” diagram for structuring each e-newsletter. You’ll find out how to:

• Write e-newsletters that are easy to read while strengthening the relationship between your client and readers. (This is the key to keeping readers interested and responsive… and impressing your client with your e-newsletter skills.)
• Reinforce your client’s position as an expert in the eyes of the outside world. (Use this to get referrals and repeat work, so you never have to wonder where your next project is coming from.)
• Create a lifetime’s worth of content (straight from your client’s lips) so you’ll never run out of material for your e-newsletter — or suffer from writer’s block.

You’ll find — as you apply Michael’s tips and suggestions — most of this will feel like second nature. That’s because, as a writer (or an aspiring writer), you already know a lot more than you think.

Module 3: How To Write Like an Expert… Right Away!

E-newsletters are all about connecting with your reader. That’s why getting the “voice” — your client’s voice — to sound authentic is so important. In this module, Michael will walk you through writing an e-newsletter like a professional. You’ll see how to:

• Fine-tune your client’s voice and write in a way that reflects what it’s like to do business with your client. This is the key to writing an e-newsletter that gets results (like more leads and sales)… and it’s what makes your client want to work with you again and again.
• Determine the best mix of promotional vs. “real” content for each e-newsletter. Too much promotional content, you’ll turn people off. Too little, and you won’t get anyone to respond or buy. Michael will show you how to get it just right.
• Decide if you need an editor… Spoiler alert: There is no right answer… but an editor can save you time and energy — if handled correctly. If you do decide to work with an editor, Michael will show you how to hire and work effectively with them.

Michael covers a lot more too: using stories and metaphors to add personal touches… strategies for using links to “reuse” your content… examples of these and a whole lot more.

Module 4: Making Your E-newsletters Look Incredible! (Even if you know nothing about design)

Along with e-newsletter content, your clients will need a professional email template with all the right placeholders for the content…

This template can range from a very simple text email all the way up to a very elaborate HTML e-mail. Michael will walk you through all the options and how to decide for each client.

Now, don’t worry if you’re not a designer. You can outsource the design part (and pass that cost to your client) if you want to… but more about that in Module 6.

In this module, you’ll learn how to set-up your e-newsletter for long-term success, answer your client’s design questions like a pro, and make decisions like:

• Which version of e-newsletters (HTML or plain text) is best for my client? (Truth is, there are benefits to both options… Michael will walk you through them, so you can make the right decision for each client.)
• What to name your client’s e-newsletter. This may seem simple enough but helping your clients name their e-newsletter is part of creating something people will read and remember. Michael will show you plenty of examples from other popular e-newsletters to make sure you get this part right.
• Should we include the entire article in the e-newsletter or just a summary and a link to the website? While these are two common approaches, they each have their pros and cons. Warning: Do this wrong and you’ll lose a lot of readers.

There’s a lot more in this module too. Like how to make sure you and your client are on the same page before you start writing — saving you time and energy and making your client happier with your services.

Keep in mind that most of this module is about the set-up process. So, it only has to be done once (when you first set up your client’s e-newsletter).

As I said earlier, this set-up is a separate service from writing the monthly e-newsletter… meaning you get paid more.

The going rate for setting up a client’s e-newsletter is $3,000-$10,000 (depending on factors like the size of your client’s company and the complexity of their e-newsletter)…

And, that’s on top of the writing fee which can be as much as $800… and even up to $2,000 per month for writing each issue.

Module 5: Sending the E-newsletter and Growing the List

When you begin to work with a new client, they may already have a “list” (a group of people who have given your client permission to email them). This might be a list of friends and family, a list of previous clients, a list of contacts, and so on — depending on your client’s business and the relationships they’ve built.

The bigger this list is — meaning the more names and email addresses on it — the better.

That’s why, in Module 5, Michael explains how you can manage the list your client gives you… and go beyond their expectations to add even more names to that list.

You’ll find out how:

• One well-placed article (only 500-700 words) can lead to dozens of new e-newsletter sign-ups (meaning more profit for your client!).
• Creating a separate information page — a “landing page” — on your client’s website will boost sign-ups to the e-newsletter list… and what to include on that page. (Bonus: This can be offered as an upsell… at $500-$1,500 each!)
• How much information your client should ask for at sign-up. (Hint: Knowing the answer to this question will position you as more than “just a writer” in the eyes of your client.)

There’s more too: how to leverage social media, what to do about SPAM, and determining what to put in the “From” field and the subject line when you send out your e-newsletter. (Tip: Pay special attention here because your “From” field and subject line mean all the difference between a reader deleting your e-newsletter or opening it.)

Module 6: Getting Paid for Your E-newsletter Services

Now that you know all about writing the e-newsletter content and setting up the e-newsletter, you’re ready to get paid!

In this module, Michael will walk you through every detail of selling your e-newsletter services. He’ll show you how to:

• Develop pricing and packages that protect you from the feast or famine cycle and set you up for predictable, long-term income and success.
• Feel confident that you know what you’re doing and land paying projects right away — even if you’ve had zero clients so far.
• Manage your billing and minimize the time you spend on administrative work, so you’ll have more time for writing (the profit-producing part of your work). Michael even outlines his own invoices so you can duplicate his formula for your use.
• Get the most value out of EVERY word you write for an e-newsletter. So, not only are e-newsletter projects shorter and simpler… but you can use the content over again to get more exposure for your clients. (It’s called “repurposing” and when you do this correctly — as Michael will show you — you’ll make even more money per e-newsletter.)

There’s a lot included in this step-by-step guide. Truly, no question has been left unanswered.

Whether you’re already a working writer… or you’ve never been paid to write anything… you can follow Michael’s simple instructions to quickly offer e-newsletter services to clients… to the tune of as much as $800… and even up to as much as $2,000 per issue!

Best of all, the entire program is accessible online, for immediate access. So, whether it’s 2 a.m. or 2 p.m., you can be well on the path to earning a consistent and predictable income with e-newsletters, within a few clicks.

Sale Page: Michael Katz – Creating Email Newsletters For Professional Service Firms

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