Nicole Leffer – Foundations of Generative AI for B2B Marketing

Foundations of Generative AI for B2B Marketing by Nicole Leffer is designed to equip B2B marketers with the practical skills and knowledge necessary to effectively leverage generative AI technologies in their marketing efforts.

Course participants will acquire the essential skills to effectively use generative AI in marketing. Your learning journey will include almost 7 hours of engaging video lessons spread over 11 chapters, extensive course notes for easy material review and reference, downloadable mp3 AI voiceovers of all course notes, quizzes, hands-on exercises, and more!

You’ll gain critical foundational knowledge and insights into applying customized AI solutions across marketing functions. This course prepares B2B marketers of all levels to adapt and thrive with AI.

A paid ChatGPT Plus, Teams, or Enterprise account is highly recommended to get the most out of the course content.

What You’ll Learn In Foundations of Generative AI for B2B Marketing?

Confidentiality and Acknowledgement of AI Limitations

• Confidentiality Agreement and Acknowledgment of AI Limitations

Chapter 1: Course Introduction & Key Terms

• Meet Your Instructor
• Introduction to the Course & What to Expect
• Glossary of Marketing Terms
• Where we are, where we’re going, and the benefits of this tech
• What is Generative AI in Marketing
• What is a Large Language Model (LLM)
• What Is an AI Prompt
• What is Multimodal AI
• CHAPTER 1: KNOWLEDGE CHECK

Chapter 2: Key Considerations When Working with Generative AI

• AI Hallucinations & Why You Need A Human in the Loop
• Limiting & Recognizing AI Hallucinations
• Considerations as You Start Using AI
• Ensuring Data Privacy: Data Anonymization Techniques
• Basic Internet Security and AI Technology
• The AI Perception Path
• CHAPTER 2: KNOWLEDGE CHECK

Chapter 3: Introducing ChatGPT

• ChatGPT & The Difference Between Free and Paid Accounts
• The difference between different types of paid ChatGPT accounts (Plus, Teams, Enterprise)
• ChatGPT Paid Account Tour
• The New -o1 OpenAI Models

Chapter 4: Foundations of Chatbot Interactions

• Understanding How AI Chatbots Work
• Use Your Chatbot to Create More than Just Text
• Optimizing Chatbot Interactions – Part 1
• Optimizing Chatbot Interactions – Part 2
• CHAPTER 4: KNOWLEDGE CHECK

Chapter 5: Give Your AI A Persona

• Giving Your AI a Persona
• Using AI to Write Your “You Are…” Prompt Snippets
• “You Are…” Prompt Snippet Generator GPT Method
• AI Persona HOMEWORK EXERCISE
• CHAPTER 5: KNOWLEDGE CHECK

Chapter 6: Prompting Your AI – You’re the one in control!

• Prompting Introduction – Everyone has their own unique prompting style
• The Anatomy of a Great AI Prompt
• Using Delimiters in Your Prompts
• Writing Clear Directions – Have the AI Work Step-by-Step
• Teaching the AI to Write Like You
• The Power of NO in Your Prompts
• Creating a Prompt Library
• The Power of Editing Your Prompts
• CHAPTER 6: KNOWLEDGE CHECK

Chapter 7: Understanding ChatGPT’s Features

• The Power of the Regenerate Button (and a creative brainstorming example walk-through)
• Custom Instructions in ChatGPT
• ChatGPT’s New Memory Feature
• Vision (your AI can see!)
• ChatGPT Vision Example Walk Through – Write Copy for Your Visual Assets (and get Design Suggestions, too!)
• Dall-E-3 – Image Generation within ChatGPT
• Editing One Part of a Dall-E Image
• Multi-Feature Use Case Walk Through: Conversion Rate Optimization Suggestions
• Browse with Bing
• Code Interpreter (You don’t have to be a coder!)
• HOMEWORK EXERCISE: Code Interpreter Data Visualization in Your Brand Colors
• Tell ChatGPT Which Feature to Use
• Reply Quote Feature (and use case walk through: BDR email nurture strategy)
• CHAPTER 7: KNOWLEDGE CHECK

Chapter 8: The ChatGPT App – Unlocking The Power of Voice

• App Voice Transcription – Write your prompts verbally, or use to create thought leadership content from your ideas
• Voice-to-Voice Conversation
• Chapter 8: Knowledge Check

BONUS Chapter 9: Making (and using) GPTs

• Introducing GPTs
• See a GPT (front and back end)
• Calling on a GPT in Another Conversation (with localized copy conversation example)
• Build a GPT
• Introduction to Adding Actions in GPTs
• GPT Building Tips
• Chapter 9: Knowledge Check

BONUS Chapter 10: Introduction to AI Automation

• Introduction to AI Automation Tools
• Build a GPT Automation To Make an AI Voiceover
• Google Form to Voiceover to Google Drive
• The OpenAI Playground and System-User Prompt Structure
• Create a Large Language Model Automation (Copy Editing)
• Customize Your Automations to YOUR Exact Needs
• Chapter 10: Knowledge Check

Chapter 11: The AI First Marketer

• Additional Tools
• Transform Your Work with AI
• Using AI is NOT Cheating

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