Norton Paley – Manage to Win

Norton Paley – Manage to Win

Norton Paley has had over twenty years’ experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.

Learn how to reshape and reposition your company to meet tougher challenges and competitors, when to confront and when to retreat, how to assess risk and opportunity and how to move to seize opportunities and knock-out the competition.

Real-life case-studies and examples throughout the text. Extensive appendix of practical guidelines, numerous management tools and usable checklists.

As the challenges facing you become tougher, the key to survival and success is to learn how to reshape and reposition your company. Norton Paley’s new book sets out clear strategies for re-defining your company’s strengths and wrong-footing your competitors. Using real-life case-studies and examples, he shows you how to assess risks and seize opportunities and–most critical of all–how to knock out the competition.

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