Paige Buda – Brand Foundation Self-Discovery
Let’s build a foundation so you can create an ethos that welcomes your ideal community into something deeper.
Brand is a powerful communication tool.
An aligned brand is when people feel a kindred connection to you and your ideas. They see your heart reflected in your business. They can tap into your unique energy and feel your vision and values charged in everything you create.
Let me guide you through the basics of brand. We’ll set your foundation over six potent video modules with corresponding workbooks and exercises.
Most importantly, I want to demystify brand and empower you to share your story and medicine with your community.
What You’ll Learn In Brand Foundation Self-Discovery
WELCOME
- What is Brand? (11:13)
- Your Notion Workspace (2:34)
YOUR STORY & POSITION
- Your WHY (9:51)
YOUR PEOPLE
- Ideal Audience (4:13)
- Ideal Personas (9:28)
BRAND CULTURE
- Exercise: Adjectives (8:41)
BRAND MESSAGING
- Mission, Vision & Values (7:35)
DESIGN INSPIRATION
- Internal & External Inspiration (9:31)
- Craft a Moodboard (11:11)
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